Good Corp. & Dufry accomplice to carry digital try-on to airports

July 18, 2023 – Perfect Corp., a supplier of synthetic intelligence (AI) and augmented actuality (AR) magnificence and style tech options, has this week introduced its collaboration with international journey retailer, Dufry, to offer in-store and internet make-up digital try-on for merchandise from 15 manufacturers.

On account of the collaboration, consumers will now be capable of strive AR make-up merchandise from manufacturers corresponding to Profit, Kylie Cosmetics, Guerlain, Huda Magnificence and extra, in London Heathrow, London Stansted, Manchester and Barcelona airports. Good Corp. acknowledged that Dufry plans to carry extra AR-powered digital try-on purchasing experiences to further airports sooner or later.

Good Corp. acknowledged that because it already works with over 500 manufacturers globally, manufacturers’ digital product SKUs (Inventory Maintaining Items – a singular identifier assigned to every particular merchandise that an organization sells) might be simply deployed throughout factors of sale. Retailers can select the manufacturers they wish to work with and, pending model approval, can simply implement AI & AR-powered purchasing journeys. As soon as retailers have established relationships with manufacturers, Good Corp. could make SKUs out there to them, due to the corporate’s database of over 350k SKUs.

“Our true worth for retailers is our capability to offer tons of of manufacturers’ digital SKUs to retailers wishing to interact with their shoppers wherever they’re,” defined Good Corp. Founder and CEO, Alice Chang. “Our collaboration with the worldwide journey retailer Dufry permits us to additionally contact touring shoppers throughout their journey, be it on-line or offline. We consider that by partnering with journey retailers, our customized and interactive digital options for magnificence and luxurious merchandise may help the post-COVID restoration of the journey sector and produce vacationers the purchasing experiences of the long run, wherever they’re touring to.”

Good Corp. affords digital try-on options for a variety of various merchandise.

With vacationers sometimes having restricted time out there for purchasing, digital try-on options may help provide customized and environment friendly purchasing experiences in a fraction of the time, resulting in elevated conversion charges and buyer quantity for airport retailers, based on Good Corp. The corporate affords a variety of digital try-on options for the journey retail trade, together with merchandise corresponding to make-up, skincare, eyewear, jewellery and watches.

Lee Adams, International Digital Sensible Retailer Head at Dufry, mentioned: “We’re thrilled to offer our prospects this digital try-on instrument. We’ve been engaged on this collaboration with Good Corp. as a part of our digital technique to revolutionize the passenger expertise. This AI & AR-powered know-how types a seamless a part of the purchasing journey for our passengers, serving to them to simply select the merchandise which might be excellent from them, in addition to saving them time on the airport. We’re working with Good Corp. to proceed rolling out this new know-how throughout many extra of the 75 nations the place we function, in addition to exploring new initiatives for the long run.”

To expertise Dufry’s new digital try-on expertise on the UK Reserve & Acquire web site, click on here. For extra info on Good Corp. and its augmented reality-powered digital try-on options, please go to the corporate’s website.

Picture credit score: Good Corp.