Reflections on the Immerse Expertise Convention

Because the mud settles on the most recent convention season, I needed to share my reflections and pleasure as we resume conducting face-to-face AR occasions the world over.

As an evangelist for enterprise Augmented Actuality, I do know that top-of-the-line methods for individuals to know what AR is, what enterprise issues it solves, and the way will it profit their work is to expertise the answer in particular person. That’s what made the current Immerse Expertise Convention on September 28 and 29 such a profitable occasion.

The AREA hosted the convention with companions Innovate UK KTN, Made Smarter Innovation Network, Immerse UK and the High-Value Manufacturing Catapult (HVMC). It was held in Factory 2050, positioned within the Advanced Manufacturing Resource Centre (AMRC), College of Sheffield, Sheffield, UK, a longstanding AREA member.

Many due to Gold sponsors Magic Leap, Rockwell Automation, Augmental, and Team Viewer, in addition to our Bronze sponsors Assured Cyber Protection, Realwear, ESI Group, and help from Microsoft.

Greater than 100 attendees have been readily available, offering many alternatives for demonstrations and hands-on workshops defining the advantages and challenges of deploying AR expertise.

Day 1 began with an introduction from the host corporations adopted by glorious thought management shows from corporations who’ve efficiently deployed AR. Boeing, Siemens, and Rolls Royce highlighted the work and advantages they’ve gained from the profitable and large deployment of AR.

Magic Leap then introduced and launched the Magic Leap 2 within the UK with a presentation on its new options and go-to-market technique. Rockwell Automation additionally supplied an insightful presentation titled “Prolonged Actuality and its Position in Digital Manufacturing”.

The remainder of Day 1 centered on workshops, led by Augmental and Magic Leap, through which attendees realized in regards to the AREA instrument “Enterprise AR Use Case Development Framework” to assist perceive AR/VR Makes use of Instances and Necessities. This interactive session was loved by all of the individuals and provided an ideal alternative to be taught from specialists and focus on key use circumstances.

Lastly, there was extra time to expertise the superb demos from the sponsors and interact in some casual networking. We’d packed a substantial amount of content material into Day 1 – however there was far more to return.

We started Day 2 with a thought management presentation from ESI Group, “Trade 4.0 Drivers for VR Democratization,” adopted by one on the important thing challenges for implementation, constructing an AR workforce. A panel of specialists from Realwear, Boeing, and Rockwell Automation mentioned techniques and instruments to persuade stakeholders in an organization to put money into AR options and easy methods to overcome finish person considerations.

Augmental adopted with a superb presentation on a course of to assist corporations deploy AR and a case examine from expertise accomplice holo|one.

Making a Return on Funding (RoI) mannequin is usually a problem, however within the subsequent session, the AREA confirmed easy methods to overcome it utilizing the free AREA RoI Calculator. The session coated the background of the calculator, easy methods to use it, and an introduction of AR circumstances research that demonstrated a transparent RoI. The presentation from Strategy Analytics helped the attendees perceive and plan future RoI evaluation.

Two extra thought management shows from Team Viewer and Realwear led the way in which earlier than interactive periods on Human Components and Associated Security Challenges, and “Safety is Key: Overcoming the Challenges of AR Safety”. The occasion concluded with a set of three-minute pitches from immersive tech suppliers on their options and “Understanding Digital Actuality Use Instances, Necessities & Analysis”.

Suggestions from attendees was glorious, with lots of them appreciating being able to expertise, work together with, and be taught from the AREA members, giving them a clearer understanding of easy methods to deploy AR.

When it was throughout, individuals had realized:

  • Tips on how to overcome limitations to the adoption of AR inside a corporation
  • Use circumstances and necessities for enterprise AR
  • Generally encountered security dangers and easy methods to handle them
  • Safety dangers related to AR-enabling applied sciences
  • Methods for managing change, stakeholders, and employees challenges when introducing AR
  • UX design and growth for VR and AR apps


Based mostly on that success, we are actually within the midst of planning future related occasions in Europe (Q1 ’23), the US (Q2), and the UK (Q3). In case you have any questions concerning the occasion – or wish to take part in our future conferences – please contact me ([email protected]).

Leave a Reply

Your email address will not be published. Required fields are marked *