Constructing the Finest Market Analysis Instruments: Touchstone’s In-Home Strategy
Earlier this month, Touchstone Analysis’s COO and Safety Officer, Travis Santa, joined a panel of business leaders for the Insight Platforms Demo Days collection. The session, titled “When Businesses Construct Tech,” explored a rising pattern: analysis companies growing their very own know-how to higher serve shoppers. Fellow panelists included Karin Nelsson, CEO of Demoskop; Serigne Fall, Co-founder of LOOKA; and Tovah Paglaro, founding father of Fathom.
The dialogue highlighted a key precept that drives our work at Touchstone Analysis: to create the finest market analysis instruments, you could deeply perceive the analysis course of.
Tech Constructed by Researchers, for Researchers
We had been proud to showcase two of our most impactful in-house applied sciences, which we imagine are among the many prime market analysis instruments for his or her particular functions:
- Secure Content Testing (SCT): Our proprietary answer for safely testing pre-release video and digital content material. SCT integrates seen and invisible forensic watermarking to supply the best degree of safety for media analysis.
- Dial Tester – A Moment-to-Moment Online Dial Testing Tool: An actual-time suggestions platform that measures second-by-second viewers sentiment. Designed with a give attention to usability—particularly for youth analysis—our on-line dial tester delivers actionable insights by way of an intuitive interface and a real-time reporting dashboard
Why We Constructed Our Personal Market Analysis Instruments
As Travis defined throughout the panel, each SCT and our Dial Tester had been born from necessity. Whereas many prime market analysis instruments can be found, we discovered they couldn’t meet the particular calls for of our shoppers, notably within the media and leisure sectors the place content material safety is paramount. Off-the-shelf platforms merely didn’t supply the safety our shoppers wanted, so we constructed SCT to fill that hole.
Equally, current on-line dial testing options lacked the usability and adaptability required for our specialised youth analysis. Our staff constructed Dial Tester from the bottom up, utilizing direct consumer suggestions to create one of many finest market analysis instruments for partaking youthful audiences.
“We constructed SCT and Dial Tester as a result of we noticed an actual want—particularly in media and youth analysis—the place current options simply weren’t slicing it. Our staff is aware of what works within the discipline, so we had been in a position to design our platforms round actual analysis challenges, not hypothetical ones.”
— Travis Santa, COO & Safety Officer, Touchstone Analysis
Built-in into Our Companies, Not Bolted On
What makes Touchstone’s method distinctive is how seamlessly our instruments combine into our analysis operations. They aren’t stand-alone merchandise; they’re embedded throughout the qualitative and quantitative research we run for shoppers. This ensures a greater consumer expertise, tighter suggestions loops, and higher-value insights.
Watch the Full Panel Recording
To listen to extra about how companies like Touchstone Analysis are constructing their very own tech to ship superior outcomes, watch the complete panel dialogue right here:
At Touchstone Analysis, we stand on the intersection of revolutionary analysis strategies and scalable tech. Instruments like SCT and our on-line dial testing answer are extra than simply platforms—they’re extensions of our dedication to knowledge high quality, respondent expertise, and shopper success.
Regularly Requested Questions: Constructing the Finest Market Analysis Instruments
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