Ceres & Appotronics Associate to Ship In-Automotive HUD Options

January 7, 2025 – Ceres Holographics, a supplier of thin-film Holographic Optical Components (HOEs) for clear show and augmented actuality (AR) purposes, and Appotronics, a supplier of good cockpit automotive merchandise, have at this time introduced that they’ve signed an settlement to mix their applied sciences to ship excessive decision in-car show options for next-generation autos, together with driver and passenger clear heads-up show (HUDs).

The partnership leverages Ceres’ HoloFlekt manufacturing expertise and Appotronics’ Superior Laser Phosphor Show (ALPD) projection methods and goals to satisfy the stringent measurement, reliability, and price necessities of the automotive market.

“It is a distinctive mixture of strengths that straight responds to OEMs’ must ship new revolutionary experiences to their clients,” stated Andy Travers, CEO of Ceres. “This mixed providing will deliver collectively confirmed commercial-ready, automotive-grade projection and hologram manufacturing and speed up the adoption of superior clear show options.”

Increasing ALPD Projection Use Circumstances

Appotronics launched its ALPD expertise in 2007 and said that since then, ALPD has develop into a “mainstream expertise” within the world laser show trade, with the expertise additionally getting used throughout cinema, skilled AV purposes, and good dwelling options.

The corporate added that it has developed a spread of options for the fast-growing electrical automobile (EV) market in China and past, providing in-cabin experiential expertise that “goes past conventional LED shows.” With this newest announcement, Appotronics is seeking to create new purposes in automotive illumination and show.

A number of Shows on a Single Windshield

Ceres’ HoloFlekt movie expertise allows large-format, clear show areas which are seamlessly embedded right into a windscreen as a skinny movie over your entire windshield. Every show space is paired with a high-resolution Appotronics projector built-in into the automobile’s instrument panel, and may ship tailor-made info to particular person viewers.

In response to Ceres, its HoloFlekt movie expertise can rework any windscreen or different glass construction into an ultra-bright, full colour show. For automobile windshields, the expertise will help notice massive format pillar-to-pillar HUDs the place security, operational, navigation and infotainment content material can all be proven on to the supposed viewer in a transparent and non-distracting method, no matter exterior mild circumstances.

“Appotronics has a confirmed monitor document of deploying their expertise to implement inventive and immersive show options utilizing non- or semi-transparent surfaces. Now their projector output can be utilized on absolutely clear surfaces reminiscent of windshields and facet home windows, opening up a brand new realm of person expertise alternatives for OEMs,” added Travers.

An illustration of the mixed HUD system from the 2 corporations might be showcased this week at CES 2025, at Appotronics’ demo suite within the Renaissance Las Vegas Resort from January 7 to 10.

For extra info on Ceres Holographics and its holographic-enabled clear show applied sciences, click on here. To study extra about Appotronics and its laser show expertise, click on here.

Picture credit score: Ceres Holographics / Appotronics