Roto VR Secures £2.4M Funding to Launch VR Gaming Chair


December 6, 2024Roto VR, creator of the interactive ‘Roto VR Explorer’ motorised digital actuality (VR) chair, has not too long ago introduced that it has secured GBP £2.4 million in funding. 

As half of what’s a second profitable funding spherical for Roto VR, Pembroke VCT contributed GBP £500,000, alongside new and current angel traders from each the UK and US. With the rollout of the Roto VR Explorer chair launching globally final month, the corporate acknowledged that the brand new investments will help its subsequent section of progress because it takes its VR expertise chair to market.

Roto VR added that it’ll use the funding to “capitalize on market urge for food for enhanced VR gaming” and fulfil demand for the launch of the VR Explorer by enhancing operational capability and broadening the corporate’s market attain. 

Roto VR’s gaming chair helps to deal with challenges like movement illness in VR and restricted immersion due to its 360-degree interactive design. The machine is a part of the “Made for Meta” program and is absolutely suitable with over 400+ video games and apps accessible from the Meta Horizon retailer, in keeping with Roto VR.

“My workforce and I are thrilled to be launching the Roto VR Explorer with business main companions similar to Meta after a substantial interval of product growth and market evaluation,” mentioned Elliott Myers, Founding father of Roto VR. “I’m particularly grateful to all our traders who proceed to help our efforts and I’m excited for the following chapter in our journey.”

By way of the corporate’s proprietary eye-tracking expertise, the Explorer chair aligns bodily rotation with a consumer’s eye gaze, offering an enhanced immersive VR expertise. Designed to deal with points related to viewing and interesting with 360-degree content material while seated in VR, Roto acknowledged that its chair additionally helps to alleviate among the questions of safety usually skilled with standing VR.

Roto VR famous that since 2019 it has labored to safe new contracts with VR business leaders. Along with partnering with Meta underneath the Made for Meta program, the corporate has additionally secured retail agreements with GameStop, Argos and Selfridges, with GameStop to additionally present in-store demonstrations of the VR Explorer chair in key shops.

Since Pembroke’s newest funding, Roto VR has enhanced the Explorer chair with a head tracker for extra intuitive ‘look and switch’ viewing, in addition to a ‘Rumble’ attachment for haptic suggestions. The corporate added that mass manufacturing of the machine has now begun in China, which it anticipates will present larger price efficiencies for international distribution.

Andrew Wolfson, CEO of Pembroke Funding Managers, commented: “Elliott and his workforce have engineered an answer that not solely overcomes frequent obstacles in VR engagement but in addition drastically enhances the general expertise. The Roto VR Explorer exemplifies British innovation with international impression. With high-profile contracts and business partnerships, Roto VR is positioned for progress because it continues to disrupt the VR panorama.”

Roto VR acknowledged that lead investor Pembroke will proceed in its function as a strategic companion, advising on key hires, offering counsel in addition to entry to worthwhile networks. Pembroke first invested in Roto VR in December 2019 and has invested a complete GBP £2.2 million in Roto VR so far.

For extra info on Roto VR and its VR Explorer chair, please go to the corporate’s website.

Picture / video credit score: Roto VR / YouTube


Sam is the Founder and Managing Editor of Auganix. With a background in analysis and report writing, he has been masking XR business information for the previous seven years.

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