Zefr Unveils Model Security Options for Snapchat’s Advert Ecosystem

November 5, 2024 – Zefr, a supplier of brand name suitability and content material measurement options for walled backyard environments, has just lately introduced the launch of its new ‘Model Security and Suitability Measurement’ resolution for Snapchat, marking the newest enlargement of Zefr’s measurement capabilities to one of many world’s hottest social platforms.

What’s Model Security and Suitability Measurement?

Model Security and Suitability Measurement entails evaluating and making certain that commercials are positioned in environments that align with a model’s values and keep away from dangerous or inappropriate content material. This course of assesses the context during which adverts seem, aiming to guard a model’s repute by stopping associations with unfavorable or controversial materials. It additionally ensures that adverts are proven alongside content material that’s acceptable and related to a model’s id and audience.

What Does Zefr do?

Zefr gives options that empower manufacturers to handle their content material adjacency (the position, or misplacement of adverts subsequent to unsafe content material) on scaled platforms akin to YouTube, Meta, TikTok, and now Snapchat, in accordance with trade normal frameworks. Zefr acknowledged that by its patented AI know-how it gives manufacturers and companies extra correct and clear focusing on and measurement options.

What Does This Partnership With Snap Imply?

This newest announcement implies that Zefr’s Model Security and Suitability resolution now integrates straight with Snapchat’s promoting instruments and gives advertisers with unbiased, third-party verification of content material adjacencies on Snapchat, permitting them to reinforce the protection and suitability of their campaigns.

In response to Zefr, the brand new providing, which was developed in partnership with Snap Inc., will present advertisers with elevated transparency and management over their campaigns by leveraging Zefr’s patented AI and machine studying know-how to carry out a complete evaluation of video, audio, and textual content content material as a way to decide model security and suitability.

By way of Zefr’s ‘Atrium‘ dashboard, manufacturers can achieve entry to detailed reporting and insights mapped to 12 completely different suitability classes, serving to them make knowledgeable choices about their media placements.

“We’re excited to companion with Snap to deliver our superior measurement capabilities to Snapchat, giving manufacturers a robust device to make sure their adverts are delivered in appropriate and model secure environments,” stated Richard Raddon, co-founder and co-CEO of Zefr. “Snapchat represents a key channel for reaching engaged audiences, and our partnership will permit advertisers to profit from even deeper insights and actionable knowledge on the platform.”

Additionally commenting on the partnership, Darshan Kantak, SVP of Income Product at Snap stated: “This collaboration marks a major development in our model security efforts, granting advertisers each management and transparency over their campaigns. We’re notably thrilled to increase these options to Highlight, an thrilling format for our shoppers.”

For extra data on Zefr and its options for manufacturers, please go to the corporate’s website.

Picture credit score: Zefr