22 Progressive Product Configurator Examples

What Is a Product Configurator?

A product configurator is a device that lets clients select how they need a product to look or operate. It exhibits totally different choices and options, so customers can create a product that matches their wants and preferences.

Varied industries, together with automotive, electronics, furnishings, and vogue, to call a couple of, use and depend on configurators to extend gross sales and enhance buyer satisfaction. Automotive consumers use configurators to just about construct their vehicles by deciding on numerous fashions, colours, engines, and options. Within the electronics business, customers customise laptops, smartphones, and different devices by selecting the specs and parts they want. Within the furnishings business, clients design gadgets resembling sofas, beds, and chairs by deciding on supplies, colours, and shapes in accordance with their preferences. In vogue, customers select materials, colours, and kinds to design their clothes gadgets.

Key Takeaways:

• Product configurators allow clients to customise merchandise by means of an intuitive digital or 3D interface.
• Product configurators may also help enhance model loyalty, cut back waste, and optimize stock administration.
• Companies can maximize the potential of their product configurators by streamlining the device into current 3D belongings below a single 3D library.

Product Configurator Examples

These 22 examples present how companies in numerous industries use product configurators to promote items. They use both visible or 3D product configurators to let web site guests customise their picks.

A 3D product configurator is a sort of visible product configurator that enables clients to view and work together with merchandise in a three-dimensional surroundings. However, a visible product configurator can discuss with any kind of configurator that gives a visible illustration of the product being configured. These configurators can embody 2D pictures or interactive visuals that permit clients to alter the product’s colours, supplies, or different options. A 3D product configurator gives a extra immersive and interactive expertise for patrons.

Web site product configurators usually characteristic user-friendly interfaces that assist information clients by means of numerous choices, exhibiting how the product will seem with every addition or elimination of a customization.

Right here’s a glimpse into a few of the most progressive case research of manufacturers which have leveraged visible and 3D product configurators to attain two major targets: enabling clients to customise merchandise whereas bettering sustainability and advertising and marketing efforts.

Automotive Product Configurator Examples

Automotive corporations use product configurators to let clients customise their autos, selecting all the pieces from the colour to its inside.

• Journey Wagon
  Business: Van and camper builds
  Sort of configurator: Visible product configurator
  Downside solved: Create a customized van construct.

Journey Wagon’s visible product configurator

The Journey Wagon Configurator permits clients to design a camper van, tailoring it to their distinctive wants and preferences. This system presents a variety of customization choices, together with mattress measurement, format, storage configurations, and choices for including a sink, range, or fridge. Clients also can select from a variety of finishes and supplies to personalize the look of their conversion equipment.

• Fisker
  Business: Automotive
  Sort of configurator: Visible product configurator
  Downside solved: Permit clients to design their electrical autos whereas decreasing waste and optimizing the availability chain.

Fisker’s progressive visible product configurator

Fisker electrical car (EV) producer makes use of a visible product configurator to supply a customized purchasing expertise to clients. Fisker’s vehicle configurator helps clients design their EVs by deciding on colours, wheels, interiors, and different options. This strategy lets clients visualize their future autos and gives a way of possession earlier than putting the order.

Magnificence and Style Product Configurator Examples

Magnificence and vogue manufacturers use product configurators to permit their clients to personalize all the pieces from clothes measurements to colours to product packaging (perfumes) and extra to create one-of-a-kind appears to be like.

• Sensible Earth
  Business: Jewellery
  Sort of configurator: Visible product configurator
  Downside solved: Supply a customized purchasing expertise to customise an engagement ring to suit your fashion, funds, and ethics.

Sensible Earth’s Engagement Ring Product Configurator

On-line jewellery retailer Sensible Earth makes a speciality of ethically sourced engagement rings and gems. The corporate launched a product configurator that enables clients to design their own engagement rings by selecting from numerous diamond shapes, diamond high quality, and settings. Clients also can study the supply of the diamonds to pick out a hoop that matches their private environmental and moral requirements.

Sensible Earth’s configurator permits clients to see their ring design in 3D and alter the diamond and setting. They will additionally customise their engagement ring to their actual specs, guaranteeing that they get a product that’s each stunning and moral. Customers can simply visualize how their decisions have an effect on the ultimate product.

Beth Gerstein, Co-founder and CEO of Sensible Earth states, “Our product configurator was a game-changer for us. It gave our clients the liberty to create their very own distinctive engagement rings that replicate their values and persona. The flexibility to customise our merchandise was a key consider launching Sensible Earth and sustaining our progress. We provide our clients a singular and personalised expertise whereas enabling our clients to make moral decisions, which is what units us aside from different jewelers.

• Converse
  Business: Footwear
  Sort of configurator: Visible product configurator
  Downside solved: Design and personalize your shoe to create a singular product.

Converse visible product configurator

Converse presents a visual product configurator called “Converse by You,” which permits clients to design their sneakers by selecting from a variety of colours, patterns, and supplies. Additionally they supply the choice so as to add personalised textual content to the shoe design. This customization course of enhances their expertise and permits them to precise their individuality. It additionally differentiates Converse from different shoe manufacturers by providing distinctive, one-of-a-kind merchandise.

• eShakti
  Business: Style
  Sort of configurator: Visible product configurator
  Downside solved: Design made-to-order, custom-made garments and cut back the style business’s environmental influence.

eShakti’s visible product configurator

eShakti, a girls’s on-line vogue model, product configurators is a key a part of its enterprise technique. Clients use eShakti’s fashion visual configurator to personalize their clothes gadgets in accordance with their preferences and particular measurements. eShakti’s clients can design garments that completely match their physique form, fashion, and preferences. Customers enter their actual measurements and preview the ultimate design earlier than ordering, decreasing returns. eShakti’s web site product configurator additionally aligns with its dedication to sustainability. By providing made-to-order clothes gadgets, the model avoids overproduction and waste. As a substitute, they solely produce gadgets clients order.

• Guerlain
  Business: Perfume and skincare
  Sort of configurator: Visible product configurator
  Downside solved: Bespoke perfume bottle enhances the posh expertise.

Guerlain’s visible perfume product configurator

Guerlain is a luxurious skincare and fragrance designer that strives to supply sustainable perfume, magnificence, and skincare options. Clients can use Guerlain’s fragrance product configurators to customise the bottle and packaging of any fragrance to make it actually one-of-a-kind. This personalised service creates an unique and memorable expertise, enhancing model loyalty and consciousness and establishing Guerlain as a luxurious model that values individuality.

• iTailor
  Business: Style
  Sort of configurator: Visible product configurator
  Downside solved: Permit clients to customise their clothes in accordance with preferences and particular measurements. Streamline the manufacturing course of.

iTailor’s visible product configurator

iTailor is an internet retailer that provides made-to-measure fits and shirts. Customers can use iTailor’s visual suit configurator to personalize their clothes primarily based on their preferences and measurements. Moreover, iTailor’s product configurator helps streamline its manufacturing course of and cut back waste. By producing solely the gadgets clients order, they keep away from overproduction and don’t accumulate pointless stock.

Product Configurator Examples for Shopper Items

Shopper items corporations that provide all the pieces from guitars to whisky permit consumers to create personalised merchandise.

• Emerald Guitar
  Business: Musical Devices
  Sort of configurator: Visible product configurator
  Downside solved: Gives clients with the flexibility to customise and design a guitar.

Emerald Guitar’s visible product configurator

Emerald Guitar’s 3D product configurator provides clients the ability to design a singular guitar. For instance, they’ll choose the kind of wooden, {hardware}, and end, permitting for a particular instrument that matches their preferences and magnificence. The visible configurator additionally lets clients see a 3D preview of their guitar design earlier than buying.

• Radio Flyer
  Business: Wagons for youths
  Sort of configurator: Visible product configurator
  Downside solved: Customise merchandise to fulfill shopper wants.

Radio Flyer’s visible product configurator

Radio Flyer, a widely known toy firm, presents a variety of choices for consumers to customize Radio Flyer’s most beloved products. For instance, the “Construct-A-Trike” on-line product configurator permits clients to design a customized tricycle for his or her little one, with picks for body coloration, tire kind, and equipment. Equally, the “Construct-A-Scooter” program lets clients customise their scooter by selecting the deck coloration, handlebar kind, and wheel coloration. These applications supply clients a degree of personalization that’s not obtainable with normal off-the-shelf merchandise.

• Whisky Blender
  Business: Whisky
  Sort of configurator: Visible product configurator
  Downside solved: Gives an interactive and personalised expertise for patrons to create their whisky mix.

Whisky Blender’s Digital Blender visible product configurator

At Whisky Blender, clients can create a personalized blend of whisky with a singular product configurator. By deciding on from a wide range of single-malt whiskies, consumers can experiment with totally different flavors and proportions to create a bespoke mix. The digital platform additionally gives info on every single malt whisky’s traits and tasting notes, permitting them to make knowledgeable decisions. This personalised and academic expertise enhances buyer engagement and loyalty and positions Whisky Blender as a premium whisky model that values craftsmanship and innovation.

Product Configurator Examples for the Dwelling

A designer or dwelling enchancment firm can use a 3D visible product configurator to permit clients to design their kitchen and visualize how new office furniture will look by dragging and dropping in furnishings, home windows, or different parts right into a 3D illustration of their area. Equally, furniture product configurators would possibly permit clients to design their ideal sofa or sectional.

• Ashley Furnishings
  Business: Dwelling furnishings
  Sort of configurator: 3D room planner and product configurator
  Downside solved: Location-flexible expertise lets clients plan and design room layouts and visualize them earlier than buying.

Ashley Furnishings’s 3D product configurator.

Ashley Furnishings is a house furnishings retailer that provides clients an interactive room builder product configurator to design and plan room layouts. The room builder permits clients to visualise furnishings items and their preparations in a digital room, take a look at totally different layouts and colours, and create customized designs. Ashley Furnishings’s room builder helps the retailer present consumers with a extra participating and personalised expertise, rising buyer satisfaction by permitting them to visualise a room design earlier than buying. This strategy additionally helps the model cut back bodily stock and showroom area prices.

• John Lewis
  Business: Dwelling decor
  Sort of product configurator: 3D curtain configurator
  Downside solved: Configurating made-to-order curtains

3D product configurator for customized curtains at JohnLewis.com

Clients who use the John Lewis product configurator on the JohnLewis.com can design made-to-measure curtains utilizing their full material vary. Customers can type materials by coloration, model, material kind, sample, and worth. As soon as a material has been chosen, the product configurator permits for personalisation of the heading fashion, eyelet coloration.  Choose the liner kind, linking coloration and single or pair fashion curtains. It’s additionally doable to customise the chair, desk and wall coloration.

• Herman Miller
  Business: Excessive-end workplace furnishings
  Sort of product configurator: 3D product configurator
  Downside solved: Gives clients with choices to customise the corporate’s workplace chairs to allow them to create a product that actually suits their wants.

Herman Miller on-line 3D product configurator

Herman Miller’s online 3D product configurator gives the last word expertise for customizing an workplace chair. Clients can choose all the pieces from the chair coloration to the upholstery to adjustable arms. They will additionally select seat depth, lumbar help, and the very best wheels for carpet or onerous flooring. Customers can see the value change primarily based on their picks as they select options.

Providing on-line customization of its iconic chairs is just one means the MillerKnoll makes use of 3D product configurators. Kristen DeLap, Head of Digital Product/UX Design at MillerKnoll, explains, “[The configurator] is totally code-free. This implies we are able to transfer sooner, spend much less money and time sustaining configurators and provides designers and customers what they crave most – the ability to configure and visualize their designs.”

• Lowe’s
  Business: Dwelling enchancment
  Sort of product configurator: 3D room planner and product configurator
  Downside solved: Personalized product: Permits clients to think about their new kitchen earlier than investing in a renovation.

Lowe’s Kitchen Planner 3D product configurator

With Lowe’s Kitchen Planner, clients can design and visualize their kitchen transform challenge, together with customizing the format, cupboards, home equipment, and finishes. The net configurator solves the shopper’s drawback of imagining how their new kitchen will appear and feel earlier than investing in a expensive renovation. The 3D product configurator reduces the chance of expensive errors and will increase buyer satisfaction by giving them a practical preview of their new kitchen. Moreover, Lowe’s saves money and time by decreasing the necessity for in-person consultations and showroom area.

Examples of on-line Product Configurators for sporting Items

Sporting items corporations supply consumers the flexibility to customise many features of their merchandise, whether or not it’s the match of a motorbike or the grip of a racquet.

• Fanatik Bike
  Business: Mountain bikes
  Sort of configurator: Visible product configurator
  Downside solved: Create a tailored bike by deciding on from a variety of customizable parts.

Fanatik Bike’s visible product configurator

Fanatik Bike’s visible product configurator, the “Bike Builder” lets customers create a custom bike by deciding on from a variety of customizable parts, resembling body, fork, wheels, drivetrain, and suspension. The web site product configurator presents real-time visualizations of the bike as consumers choose every half, giving them a transparent thought of how the ultimate product will look. This personalised and interactive expertise helps clients design their dream bike and simplifies the buying course of by guaranteeing that each one the chosen elements are appropriate and meet their wants and preferences. The configurator additionally will increase buyer engagement and satisfaction, as they’ll see their creation come to life earlier than their eyes.

• Wilson
  Business: Sporting gear
  Sort of configurator: Visible product configurator
  Downside solved: Customise fashionable sporting gear.

Wilson’s visible product configurator

Wilson is a sports activities gear and attire model that has been in enterprise for over 100 years. Wilson’s visual product configurator helps sports activities lovers customise a variety of sports activities gear and attire, resembling golf golf equipment, basketballs, footballs, soccer balls, volleyball nets, and staff uniforms. Clients can select from numerous customization choices, resembling colours, designs, logos, and personalization. For instance, golfers can personalize their golf balls with their identify or initials, basketball gamers can design a customized basketball with their staff colours and brand, and volleyball groups can create customized staff uniforms with their names and numbers.

Different Examples of Industries that use Product Configurators

Product configurators have turn out to be a important device in ecommerce technique throughout numerous industries. For instance, customers can use the device to design buildings, customise instruments, and design digital indicators.

• Countryside Barns
  Business: Outside buildings
  Sort of configurator: 3D product configurator
  Downside solved: Visualize a shed design earlier than buying.

Countryside Barns 3D Product Configurator

Countryside Barns’ 3D product configurator permits clients to design and customise barns or out of doors buildings, selecting the dimensions, fashion, coloration, and options that greatest go well with their wants. This interactive device helps consumers visualize their design earlier than buying, thereby decreasing errors and misunderstandings, and streamlining the ordering course of, bettering total buyer satisfaction. Moreover, Countryside Barns can supply a broader vary of customization choices and compete with bigger, extra established opponents.

• Leatherman
  Business: Multi-tools
  Sort of configurator: Visible product configurator
  Downside solved: Supply custom-made multi-tools not stocked in shops.

Leatherman’s visible product configurator

Leatherman’s Customized Store permits customers to create a personalized multi-tool that meets their wants and preferences. They will use the service to select from a variety of deal with colours and engraving choices to make the multi-tool distinctive. Whereas clients can not change the particular instruments included within the multi-tool, the customization choices obtainable within the Customized Store supply a degree of personalization that’s not obtainable with normal off-the-shelf multi-tools.

• Samsung
  Business: Digital Signage
  Sort of configurator: Visible product configurator
  Downside solved: Permit companies to match digital signage options.

Samsung’s digital signage visible product configurator

Samsung’s visual product configurator mobile app lets customers design digital signage options by customizing the show measurement, decision, coloration, and set up kind. The platform gives a real-time 3D rendering of the digital signage resolution, permitting companies to visualise its look in every surroundings. The product configurator saves money and time by decreasing the necessity for handbook design and engineering whereas additionally offering companies with a customized and interactive expertise.

• Snap-On
  Business: Automotive restore and upkeep instruments
  Sort of configurator: Visible product configurator
  Downside solved: Customise tool-storage merchandise per every buyer’s preferences and desires.

Snap-on’s visible product configurator

Snap-on’s visual product configurator permits clients to design their device storage options, deciding on from a variety of toolboxes, cupboards, and equipment and previewing the ultimate product earlier than buying. This device helps consumers create a customized and optimized workspace whereas decreasing the necessity for bodily stock and showroom area.

• TimberTech
  Business: Decking
  Sort of configurator: 3D product configurator
  Downside solved: Assist clients visualize and customise their decking initiatives.

TimberTech 3D Deck Designer and product configurator

TimberTech manufactures high-quality composite decking, railing, and lighting options. TimberTech’s 3D Deck Designer helps clients visualize and customise their decking initiatives. Within the Deck Designer, customers can choose choices like board coloration, width, texture, and size, and add-ons resembling railings, lighting, and fasteners. This interactive expertise permits clients to experiment with totally different design choices and make knowledgeable selections about their decking wants.

Why use a Product Configurator?

Product configurators let clients design personalised merchandise, keep away from fallacious purchases, and have a enjoyable purchasing expertise. Additionally they assist producers cut back waste and save money and time in manufacturing.

Product configurators supply advantages to clients and companies alike. Listed below are some advantages of product configurators for patrons:

Listed below are some advantages for producers:

• Save money and time
  Product configurators save producers money and time whereas rising effectivity, accuracy, and earnings. When a producer permits clients to design the product they are going to purchase, it could possibly assist them keep away from pursuing pathways for merchandise that clients don’t like or will return. In accordance with McKinsey analysis, corporations that provide personalization generate 40% extra income.
• Keep aggressive
  Producers use product configurators to customise merchandise on demand and rapidly reply to altering shopper calls for rapidly. Corporations also can gather beneficial buyer knowledge and insights, informing product growth and advertising and marketing methods.
• Optimize the availability chain
  Configurators present detailed details about specs and preferences, serving to companies optimize stock administration. Many corporations felt the crunch from provide chain points throughout the COVID-19 epidemic and are specializing in the way it pertains to their on-line methods. A Gartner examine discovered that 83% of companies require the availability chain enhances the shopper expertise, and it’s a part of their digital enterprise technique.
• Prioritize sustainability
  Some corporations use product configurators as a central a part of their enterprise mannequin, solely producing buyer orders. In consequence, they save assets on merchandise they might not promote and impress clients. In accordance with McKinsey Sustainability, the financial savings in assets prices can enhance working prices by as much as 60%.
• Enhance buyer loyalty
  Product configurators improve buyer loyalty by providing personalised merchandise that meet particular person preferences, resulting in increased buyer satisfaction and a better chance of repeat purchases. In actual fact, 60% of consumers will become repeat customers after having a personalized experience.
• Lower your expenses on returns and exchanges
  Utilizing product configurators can cut back the price of returns and exchanges for companies.

The strategic influence of Product Configurators

The strategic influence of on-line product configurators is important for companies in numerous industries. They increase buyer satisfaction, gross sales, margins, and competitiveness. General, they assist corporations have a stronger place out there.

Lately, many manufacturers have taken progressive approaches to product configurators, recognizing their potential to reinforce the shopper expertise and drive gross sales. From automotive producers to vogue retailers, corporations are investing in superior configurator applied sciences that provide new ranges of customization, interactivity, and personalization.

On-line product configurators permit corporations to supply a degree of customization and personalization that was beforehand not possible with conventional gross sales channels. Corporations can tailor their choices to fulfill particular person buyer wants and preferences by permitting customers to configure and customise merchandise on-line.

“On-line product configurators are important for retailers and producers of extremely configurable merchandise resembling furnishings, kitchen, tub, decking, and storage,” stated Beck Besecker, CEO and Co-Founding father of 3D Cloud. “They permit manufacturers to create a customized and fascinating purchasing expertise for patrons whereas additionally bettering operational effectivity and decreasing prices. With 3D product configurators, corporations can ship a brand new degree of customization and personalization.”

On-line product configurators can have a variety of advantages for corporations, together with elevated buyer satisfaction and loyalty, increased gross sales volumes, and improved margins. By permitting clients to create merchandise tailor-made to their wants and preferences, corporations can foster a way of possession and satisfaction within the product, resulting in elevated buyer loyalty and repeat enterprise. By automating the configuration and ordering course of, corporations can cut back the necessity for gross sales employees and remove errors and delays within the ordering course of.

3D Product Configurator for streamlined multi-platform Manufacturing

A 3D product configurator gives quite a few advantages to a enterprise. Nevertheless, to get essentially the most out of your product configurator, it should be straightforward to implement, appropriate with current belongings, and seamlessly built-in with all gross sales retailers. To streamline your multi-platform visible belongings, use 3D Cloud. A single library lets you create, customise, and implement 3D visuals throughout a number of platforms.

3D Cloud is a famend business chief within the growth of a 3D product configuration for furniture and 3D room planner options, catering to a various vary of companies. The 3D Cloud 3D Product Configurator with WebAR OnDemand is a cutting-edge responsive net utility that may be accessed from any gadget, together with desktops and cell units. It permits clients to configure distinctive merchandise. Then, every custom-made product generates a invoice of supplies that may be readily transferred to your producer.

For companies with massive catalogs of tangible merchandise, the 3D Cloud resolution is purpose-built to accommodate massive audiences, quite a few contributors, hundreds of places, and billions of potential product variants, making it an ideal match for world attain.

Partnering with 3D Cloud may also help you maximize the advantages of your product configurator and empower your clients with custom-made product choices. With a trusted group that features Macy’s, Ashley Furnishings, and Herman Miller, partnering with 3D Cloud can present what you are promoting with the instruments and assets wanted to reach right now’s aggressive market and enhance what you are promoting’s backside line.

Sonia Schechter is the CMO for 3D Cloud™.