Actual-world gen AI use instances from trade leaders

Since generative AI first captured the world’s attention a yr and a half in the past, there’s been a vigorous dialogue about what, precisely, the brand new know-how is greatest used for. Whereas all of us loved these early humorous chats and witty limericks, we’ve rapidly found that lots of the biggest AI opportunities are clearly in the enterprise.

Our prospects and companions at Google Cloud have discovered actual potential for creating new processes, efficiencies, and improvements with generative AI. For proof, look no additional than the 300-plus organizations who’re featured at this week’s Next event in Las Vegas.

In a matter of months, organizations like these have gone from AI serving to reply questions, to AI making predictions, to generative AI brokers. What makes AI brokers distinctive is that they’ll take actions to realize particular targets, whether or not that’s guiding a client to the right pair of sneakers, serving to an worker on the lookout for the suitable well being advantages, or supporting nursing workers with smoother affected person hand-offs throughout shifts adjustments.

In our work with prospects, we hold listening to that their groups are more and more centered on enhancing productiveness, automating processes and modernizing the shopper expertise. These goals at the moment are being achieved via the AI brokers they’re growing in six key areas: customer support; worker empowerment; artistic ideation and manufacturing; information evaluation; code creation; and cybersecurity.

These particular capabilities are made attainable largely by the new multimodal capacity of generative AI and AI foundation models, which permit brokers to deal with duties throughout a spread of communications modes, together with textual content, voice, video, audio, code, and extra. With human assist, brokers can converse, cause, be taught, and make selections.