Prime Augmented Actuality Experiences 2023
2023 has been one other thrilling 12 months for the XR business. From sports activities and leisure to retail and training, now we have seen augmented actuality (AR) remodeling how folks work together with manufacturers, merchandise. This 12 months we wished to focus on among the experiences we’ve cherished.
Atlanta United – Digital Package Attempt-On
Goal: Revolutionise fan engagement for Atlanta United’s new package launch.
How It Works: Via the Atlanta United cell app, followers can just about strive on the brand new package and have a kickabout with their very personal avatar. The ‘store now’ possibility allowed prospects to go from making an attempt on the package to purchasing on the faucet of a button
Why It’s Superior: It’s extra than simply making an attempt on a jersey; it’s about feeling a part of the workforce. Plus, the seamless transition from making an attempt to purchasing with a easy faucet is a game-changer for retail.
Cobra Puma – Aerojet Golf
Goal: Improve product understanding and drive gross sales for Cobra Puma’s Aerojet Golf golf equipment.
How It Works: In-store QR codes unlock a world of knowledge, visualising the science that remodeled the driving force into what it has develop into, from jet to golf membership offering key data proper the place prospects want it most on the level of sale.
Why It’s Superior: It’s like having a private caddy who explains the tech in your golf membership, aiding the shoppers shopping for resolution on the level of sale.
Paramount Lunchables
Goal: Enhance leisure and gross sales in the course of the Child’s Alternative Awards 2023.
How It Works: An accessible and compelling WebAR expertise broadcast in the course of the commercials on the Child’s Alternative Awards 2023. The expertise enabled children to create lunchables-themed creations from three blueprints, together with a robotic, drum package and Spongebob Squarepants and assemble them in AR.
Why It’s Superior: It turns snack time into playtime, with a personalised promoting expertise and blends creativity with munchies for optimum social sharing.
LEGO MYTHICA – LEGOLAND Germany
Goal: To help the LEGO MYTHICA space in LEGOLAND Germany with magical AR experiences.
How It Works: Launched through the LEGOLAND app, company might scan codes across the park to carry legendary LEGO creatures to life, from child dragons to sea serpents.
Why It’s Superior: Turning LEGO MYTHICA right into a digital-physical playground creates an unforgettable journey, encouraging prolonged engagement and creating viral promotional content material.
Nestlé CPW Share Kindness
Goal: Unfold positivity and enhance model consciousness by way of social sharing.
How It Works: Clients can merely scan the code on pack and select from a spread of optimistic photos to color in and convey to life on the planet round them. Social sharing customers might additionally decide captions like ‘Greatest Buddies’ or ‘You’re my sunshine’ and snap a pic to assist share somewhat kindness.
Why It’s Superior: It’s a heartwarming approach to increase model engagement, that creates memorable and novel experiences that encourage sharing and develop marketing campaign attain.
Miniland Missions – LEGOLAND Windsor
Goal: Improve the Miniland expertise with interactive digital layers.
How It Works: Launched through the LEGOLAND app ‘Miniland Missions’ offers park guests an opportunity to play mini-games referring to particular areas of Miniland. Every sport comes with a brand new problem to beat and culminates in a digital reward and selfie picture function.
Why It’s Superior: It’s an epic mixture of actuality and creativeness, that blends the bodily and digital so as to add worth to the customer expertise.
Nestlé CPW Monopoly
Goal: To extend model engagement and add further worth to packaging.
How It Works: By scanning the WebAR code on pack, prospects can play the ‘Monopoly Maths’ AR quiz. Created to make maths enjoyable, children are taken by way of a collection of Monopoly themed counting video games hosted by everybody’s favorite Mr Monopoly.
Why It’s Superior: It turns breakfast right into a enjoyable, academic sport incentivising prospects to spend extra time interacting with the product and, in flip, the model.
Nestlé Thomy
Goal: Add enjoyable to Thomy’s diner sauces with a gamified expertise.
How It Works: Scanning the QR code on pack brings an interactive layer to your meal, difficult customers to an infinite runner sport, providing factors and the likelihood to win a visit to the USA.
Why It’s Superior: It spices up mealtime and encourages model engagement by providing a gamified expertise and competitors incentive.
Ignite2X, Zebra Pen – “Discover Zen in your pen”
Goal: Promote Zebra Pen’s fortieth anniversary sweepstake marketing campaign.
How It Works: Activated through QR code on pack each in-store and at residence, prospects observe Zen tour guides to navigate their path to self-expression. Be taught extra about Zebra Pen merchandise, put themselves within the Serengeti surroundings the place they will seize/share a selfie with Zen and learn the way to enter the sweepstake.
Why It’s Superior: It’s a Zen escape within the palm of your hand, including further worth to passive packaging and creating a number of engagement factors with the model.
Estée Lauder – Clinique Digital Lab AR
Goal: Reward Clinique’s journey retail audiences with an interactive expertise.
How It Works: In-store QR codes unlock an elegant, partaking AR lab expertise aimed to entice and reward Cliniques journey retail audiences.
Why It’s Superior: It’s a fusion of magnificence and tech, providing a singular approach to discover Clinique merchandise in a approach that avoids the gathering of crowds of individuals.
CGG Worldwide Girls’s Day
Goal: Amplify Worldwide Girls’s Day consciousness.
How It Works: Face-tracking technology-enabled employees to participate within the #EmbraceEquitywithCGG marketing campaign with 3 themed selfies.
Why It’s Superior: It’s a strong approach to have interaction and present solidarity for an essential trigger.
Razorfish, Busterwood – Kinder ‘Share a smile’
Goal: Have a good time prospects with a personalised AR expertise.
How It Works: Clients can scan and take images of their little ones utilizing one of many 5 face filters to ship in for an opportunity to win huge prizes and get a kinder chocolate pack with their little one’s face on it.
Why It’s Superior: It’s a pleasant approach to have interaction households, turning Kinder moments into lasting recollections and forging an enduring reference to the model.
Bitgeyser – Baggio Colorear
Goal: Drive buyer engagement by including an immersive and interactive component to packaging.
How It Works: By scanning the code prospects can create an illustration for 3 totally different drinks and are inspired to share their creations on social media.
Why It’s Superior: It turns a easy drink right into a canvas of creativity that encourages social sharing and personalised model connections.
Augmented Island Studios & William and Mary Faculty of Enterprise
Goal: Improve the enterprise college’s onboarding with AR.
How It Works: Acceptance letters include an AR expertise showcasing a day within the lifetime of an MBA scholar.
Why It’s Superior: It’s an revolutionary approach to welcome college students, giving them a glimpse of their future at a technology-forward college.
Digital Methodology & LEGO DREAMZzz
Goal: Promote LEGO DREAMZzz with an immersive AR expertise.
How It Works: By scanning the code followers can meet the LEGO DREAMZzz workforce and snap a photograph earlier than serving to them struggle the Nightmare King.
Why It’s Superior: It’s a dreamy journey that brings LEGO fantasies to life, proper in your lounge.
Closing Ideas
2023 has been one other 12 months the place now we have seen augmented actuality used to considerably impression enterprise aims throughout totally different industries. From making an attempt on sports activities jerseys to interactive academic video games, AR is proving to be a flexible and fascinating instrument.
In case you’re trying to drive extra engagement throughout your advertising, product packaging, retail environments, or inner communications, there’s by no means been a greater time to start out leveraging augmented actuality. Get in contact to talk to certainly one of our AR specialists in the present day.
Keep tuned for much more subsequent 12 months! See you in 2024.
