tenth birthday bash – Orkla Finland
Along with our companions and shoppers, we’ve got remodeled how manufacturers inform tales. Not solely can they interact their viewers extra effectively, but in addition discover entire new methods to utilise their already current channels and platforms.
How have some trailblazers taken on immersive applied sciences seamlessly as part of their mission to depart a long-lasting affect? Let’s discover out!
Panda is a sweet model that began a mission to revolutionise the standard chocolate shock egg all of us take pleasure in on Easter. Orkla Finland‘s Enterprise Supervisor of Confectionery, Vesa Vainio, walks us by means of how immersive tech is a unbelievable differentiator and surprises their viewers 12 months after 12 months.
Easter is a crucial time for Panda®. However we didn’t have chocolate shock eggs in our vary for some years. Once we launched our personal Panda® chocolate shock egg (once more) for Easter, we knew we wanted to be a little bit completely different. We would have liked greater than a chocolate egg with a small toy inside. So, we created an AR panda that hops out of the Easter egg!
Along with doing one thing completely different from others, the sustainability side was important for us, too. We wished to begin educating children that this sort of shock within the egg is sufficient.
Kids and households have embraced the digital panda. The time folks have spent with the AR sport has been unbelievable. We nonetheless have a small shock within the egg with the AR as a result of children do love these. However perhaps sooner or later, we are able to go away the plastic toys away.
For XR to carry worth each to us and our clients, it wants so as to add one thing to a product or a marketing campaign. Folks will not trouble spending time with it if it is merely a gimmick. Tasty sweet is our precedence, and XR permits us to utilise the sweet packaging for extended time spent with our model. We are able to easily add participating experiences with out making enormous adjustments to packaging design – which isn’t all the time fast, straightforward, or low cost. Shoppers can shortly and simply immerse themselves in a narrative on the spot.
For the reason that 2019 digital panda launch, AR and XR have develop into essential in Panda®’s Easter season and can proceed to take action. We have now up to date and made adjustments to the AR panda every year, and it has developed so much for the reason that launch. The journey with Arilyn to date has been an excellent and straightforward one.
So, this is to some good immersive tech and lots of extra years of XR campaigns collectively! 🥂
