Elecia Allen has joined Touchstone Analysis as Senior Mission Director
Georgia – January 30th, 2023 – Touchstone Analysis introduced right now that Elecia Allen has joined the agency’s rising expertise pool as a Senior Mission Director on TSR’s qualitative group. Elecia will work intently with TSR’s youth and household, media leisure, and know-how shoppers to assist execute a variety of modern qualitative analysis research.
Previous to becoming a member of Touchstone, Elecia labored for activewear model, Fabletics, as a Senior Analysis Analyst on the Buyer Insights group. Throughout her time there she executed a wide range of analysis initiatives showcasing her expertise throughout a number of methodologies; together with focus teams, consumer interviews, ux testing, diary research, ethnographies, subject research, idea testing, and surveys. Together with this she additionally developed Fabletics’ inner client panel. Former to that, Elecia was at MM.LaFleur as a Sr. Buyer Expertise Analyst. Elecia holds a BS in Advertising and marketing & Worldwide Enterprise from NYU’s Stern College of Enterprise.
“We’re thrilled so as to add Elecia to our ranks at Touchstone Analysis. Her demonstrated expertise with a wide range of analysis methodologies and client segments makes her an awesome addition to the group. We’re keen so as to add her creativity and constructive power to the group and may’t wait to see what she will do!” – Karen Spruill, Analysis Supervisor
Elecia is an avid traveler and has visited 19 international locations and counting. When she’s not busy digging into analysis, she loves highway tripping to nationwide parks and climbing together with her canine, Cleo. Oh, and did we point out? She additionally writes and directs brief movies in her spare time.
About Touchstone Analysis, Inc.
Touchstone Analysis, Inc. is a full-service advertising analysis and client insights agency serving the world’s largest manufacturers, entrepreneurs, and businesses. Headquartered in Branford, Connecticut, with groups in Los Angeles, Austin, Denver, Florida, Chicago, North Carolina, Michigan, New Jersey, New Hampshire, and Rhode Island. Touchstone Analysis makes a speciality of customized analysis, managing proprietary on-line panels and communities, youth and household, media and leisure and know-how analysis. For extra data, go to www.touchstoneresearch.com.
