Stockmann’s Christmas journey in XR
Stockmann is a division retailer closely investing in its Christmas season. It has for years delighted clients and passers-by with a set of vacation decorations, making a heat and fuzzy ambiance all all through and inside-out the shop.
This 12 months, Stockmann department shops in Helsinki, Vantaa, Espoo, Tampere and Turku, Finland, and Riga, Latvia, and Tallinn, Estonia, launch an AR Christmas journey to thrill clients and herald that vacation vibe.
Fairytale gone digital
As part of Stockmann’s 160-year celebration, the division retailer launched a Christmas fairytale to encourage the standard Stockmann Christmas window in Helsinki.
“As soon as upon a time, there was a Christmas social gathering to which all of the animals had been invited. A cake was to be baked – a cake of such splendour that no creature had seen one thing prefer it earlier than. Every animal was to make a contribution.
The squirrel had discovered an assortment of nuts, and the elephant helped him crush them. The lemurs introduced bananas, carried by their curly tails. The fox had made a jam out of rowanberries. The penguins smoothed the edges of the cake with their flippers, and the hummingbird organized 160 candles on prime of the cake, and every part regarded simply excellent.
However wait! One thing crucial was nonetheless lacking.
Who would gentle the candles?”
The journey begins from Stockmann’s Christmas window, the place the forest animals are having probably the most fantastic Christmas social gathering. The story continues contained in the department shops by means of an augmented actuality cellular sport.
As soon as Stockmann’s guests launch the sport, they discover that the animals’ Christmas cake is in bother – all of the substances are scattered across the division retailer! Are you able to assist the animals discover every part wanted for the cake and save the celebration in an augmented actuality sport?
As soon as the cake is completed, there’s a shock prize for you!
Connecting the actual and the digital
Stockmann’s AR journey connects the digital storyline with the bodily procuring setting. Stockmann guides its viewers to the digital story from their buyer journal and e-newsletter, social media and on the entrances of the department shops.
The AR Christmas journey goals to deliver fairytale magic to youngsters and households and delight all Christmas lovers.
“It’s important for us to be accessible, each in the actual and the digital. For Arilyn to create this expertise for our viewers with such a low bar to take part is actually wonderful!” mentioned Stockmann’s In-Retailer Advertising Supervisor, Kati Parkkinen.
The cellular sport is out there by means of cellular gadgets’ browsers – no app downloads, installations or registrations are wanted. You can begin the sport right here and end it in Stockmann shops in Helsinki, Vantaa, Espoo, Tampere, Turku, Tallinn and Riga.
