Draw & Code and 302 Interactive launch FanPort for LBE venues

June 17, 2024 – Rising know-how growth studios Draw & Code and 302 Interactive, have at the moment introduced a collaboration and the launch of FanPort, a social mixed-reality (MR) attraction for immersive and interactive fan and model engagement. The businesses can be showcasing the brand new attraction on the 2024 Augmented World Expo (AWE) in Lengthy Seaside this week. 

In line with the businesses, FanPort is a scalable spatial expertise that mixes the deep immersion of digital actuality (VR), with the accessibility and social connection of an open house. Using combined actuality glasses, dynamic lighting, and spatial audio, FanPort is ready to place audiences into the center of manufacturers’ tales.

FanPort supplies a customizable system for Location-Primarily based Leisure (LBE) venues to breathe new life into present venues by creating experiences for attracting and retaining patrons. The businesses famous that the FanPort platform supplies the transportable and modular infrastructure for branded prolonged actuality (XR) experiences inside sports activities venues, museums, retail facilities, themed sights, and extra.

By combining a big LED display or video-mapped show with augmented actuality (AR) glasses, FanPort permits 4 or extra individuals to share share an immersive expertise in the identical bodily house. Just like the Mario Kart rides at Common Studios Japan and Hollywood parks, the combined actuality FanPort platform permits audiences to see the actual world round them whereas interacting with 3D scenes. 

“By serving as the primary growth accomplice for FanPort alongside Draw & Code, we’re serving to to make high-quality immersive expertise extra accessible,” stated Kyle Morrand, CEO of 302 Interactive. “FanPort provides manufacturers and leisure facilities the chance to take XR know-how, beforehand solely discovered within the massive theme parks, and create immersive experiences that may exist wherever and in all places.”

302 Interactive and Draw & Code acknowledged that they’ve spent the final decade constructing utterly customized initiatives and options. Having labored with the likes of Mercedes, Philips, in addition to with a number of main theme parks, the results of their years of expertise in immersive activations has been the event of FanPort.

The 2 corporations added that as a customizable platform, FanPort supplies a stronger basis for constructing interactive leisure and serves as an enabler of the XR trade by base bodily infrastructure and operator-friendly software program that provides each flexibility and model personalization.

“We first conceived the concept of FanPort at AWE 10 years in the past, and after a dialog with 302 Interactive three years in the past, we started to ascertain the ways in which FanPort may carry immersive know-how and modifiable experiences to venues across the globe,” stated John Keefe, CTO and Co-Founding father of Draw & Code. “From training to the humanities and leisure, this groundbreaking new platform supplies manufacturers with options that transport audiences into their world. With the launch of FanPort at this yr’s Augmented World Expo, our imaginative and prescient is lastly coming full circle.” 

Attendees at AWE USA 2024 can expertise FanPort within the AWE Playground at stand PG17. For extra data on 302 Interactive click on here. To study extra about Draw & Code click on here.

Picture credit score: Draw & Code / 302 Interactive

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in analysis and report writing, he has been masking XR trade information for the previous seven years.

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