What’s Accessible QR (AQR)?

What’s an Accessible QR (AQR)?

Merely it’s the single 2D barcode in your product packaging constructed for everybody, in all places no matter their visible acuity.

That is about delivering a single code scheme for the sighted, blind and partially sighted group for all packaging and making entry to product data on packaging a primary human proper for everybody, in all places.

By merely making use of what is basically some further dots and dashes across the outdoors of a QR code, that are already being positioned on billions of packs by most progressive giant corporations like Unilever, we may give the usual QR vital enhanced superpowers.

These dots and dashes (or D3 code as we name it)  permit us to detect the AQR within the digicam view from a lot additional distances than customary QR codes utilizing our Zapvision SDK. Usually a QR code is printed at 15mm on product packaging (with a purpose to be scanned simply by each iOS and Android gadgets). This QR will be scanned at roughly 15 cm away with customary scanning out of your machine. However with our free Zapvision SDK, in present apps servicing people who find themselves blind or have low imaginative and prescient, we will improve that preliminary detection distance by 7 occasions to round 1 meter and 15 centimeters to announce the class of the product. Utilizing an audio queue we will then information the person to round 65cm away, so nonetheless over 4 occasions the everyday scanning distance of QR, at which level we will announce the precise product data and permit the person to entry all of the related data for the product utilizing the gadgets accessibility options for voiceover, bigger fonts, distinction and so on. in a structured manner.

Zappar CEO & Co-Founder and AQR champion, Caspar Thykier breaks this down additional:

How are you going to use AQR? 

The alternatives AQR supplies are huge, however listed below are some examples of the data AQR codes can unlock on pack.

Product Names

Audibly saying the identify of the product, permitting customers to determine the precise SKU as they browse the cabinets.

Elements

Offering a listing of substances within the product, enabling customers to pay attention to any potential allergens or substances they need to keep away from.

Dietary Info

Offering the dietary content material, together with energy, fat, proteins, carbohydrates, nutritional vitamins, and minerals, to assist customers make knowledgeable selections.

Utilization Directions

Offering directions for each the right way to open and entry the product and likewise the right way to use the product, for instance what number of washing tablets wanted for various washes or the right way to construct an Ikea desk.

Storage Info

Offering data on the right way to retailer the product, reminiscent of temperature necessities or particular dealing with directions, serving to customers optimize the standard of the product.

Security Warnings

Alerting customers to any security warnings or precautions related to the product, stopping accidents or misuse.

Model and Producer Info

Sharing particulars in regards to the model, the place product substances are sourced, the producer,, serving to customers perceive model story and the product they’re shopping for.

Contact Info

Offering firm contact particulars, like telephone numbers, hyperlinks and help hotlines enabling attain out for additional inquiries or suggestions.

Environmental Affect

Offering details about the product’s environmental influence, reminiscent of recycling directions or sustainability certifications.

Competitions and Promotions

Speaking any promotional affords and competitions accessible for customers to enter and profit from.

How does AQR work?

Accessible QR codes (AQR) will be scanned utilizing any accessibility app that includes the Zapvision SDK (or the free-to-download Zapvision app) through the digicam operate. 

The first step:

With the app’s digicam operate working, level the digicam within the course of the product. At round 1.15 meters away, a 15mm D3 QR code will probably be detected – that’s over 5x the scanning distance of standard QR codes from a cellular machine. 

Step two:

The app will announce the class of the product and its bodily distance from the person by means of text-to-speech.

Step three:

As you progress nearer, at round 60cm Zapvision can announce the related product data offered by the model or producer e.g. to name out product format and variant, the product profit, particular allergens, substances or different data inside the on-pack knowledge that could possibly be vital. That’s nonetheless thrice the gap of regular QR code scanning efficiency.

Step 4:

When scanned with a telephone’s digicam, Google lens or QR scanner of your alternative, the QR code directs the person to the usual URL chosen for that pack by the model, reminiscent of a promotional microsite.

Should you’d like to seek out out extra about AQR and Zapvision please contact us at contact@zappar.com.