22 Progressive Product Configurator Examples

Product Configurator Featured Image

Clients need personalised merchandise, and companies can meet these wants with product configurators. Discover how numerous firms use these instruments to enhance model loyalty, streamline operations, and save prices.

Inside this text:

What Is a Product Configurator?

A product configurator is a software that lets clients select how they need a product to look or operate. It exhibits totally different choices and options, so customers can create a product that matches their wants and preferences.

Numerous industries, together with automotive, electronics, furnishings, and vogue, to call just a few, use and depend on configurators to extend gross sales and enhance buyer satisfaction. Automotive consumers use configurators to nearly construct their vehicles by choosing varied fashions, colours, engines, and options. Within the electronics business, customers customise laptops, smartphones, and different devices by selecting the specs and parts they want. Within the furnishings business, clients design gadgets corresponding to sofas, beds, and chairs by choosing supplies, colours, and shapes in line with their preferences. In vogue, customers select materials, colours, and types to design their clothes gadgets.

Key Takeaways:

  • Product configurators allow clients to customise merchandise via an intuitive digital or 3D interface.
  • Product configurators may also help enhance model loyalty, scale back waste, and optimize stock administration.
  • Companies can maximize the potential of their product configurators by streamlining the software into present 3D property below a single 3D library.

Product Configurator Examples

These 22 examples present how companies in varied industries use product configurators to promote items. They use both visible or 3D product configurators to let web site guests customise their choices.

A 3D product configurator is a sort of visible product configurator that permits clients to view and work together with merchandise in a three-dimensional surroundings. Alternatively, a visible product configurator can seek advice from any kind of configurator that gives a visible illustration of the product being configured. These configurators can embody 2D pictures or interactive visuals that permit clients to alter the product’s colours, supplies, or different options. A 3D product configurator gives a extra immersive and interactive expertise for purchasers.

Web site product configurators sometimes characteristic user-friendly interfaces that assist information clients via varied choices, displaying how the product will seem with every addition or removing of a customization.

Right here’s a glimpse into among the most revolutionary case research of manufacturers which have leveraged visible and 3D product configurators to attain two main targets: enabling clients to customise merchandise whereas bettering sustainability and advertising and marketing efforts.

Automotive Product Configurator Examples

Automotive firms use product configurators to let clients customise their autos, selecting every part from the colour to its inside.

  • Journey Wagon
    Van and camper builds
    Sort of configurator: Visible product configurator
    Downside solved: Create a customized van construct.
Adventure Wagon Visual product configurator

Journey Wagon’s visible product configurator

The Journey Wagon Configurator permits clients to design a camper van, tailoring it to their distinctive wants and preferences. This system gives a variety of customization choices, together with mattress measurement, structure, storage configurations, and choices for including a sink, range, or fridge. Clients also can select from a variety of finishes and supplies to personalize the look of their conversion package.

  • Fisker
    Business: Automotive
    Sort of configurator: Visible product configurator
    Downside solved: Permit clients to design their electrical autos whereas decreasing waste and optimizing the availability chain.
Fisker Visual product configurator

Fisker’s revolutionary visible product configurator

Fisker electrical car (EV) producer makes use of a visible product configurator to supply a personalised buying expertise to clients. Fisker’s vehicle configurator helps clients design their EVs by choosing colours, wheels, interiors, and different options. This strategy lets clients visualize their future autos and gives a way of possession earlier than putting the order.

Magnificence and Style Product Configurator Examples

Magnificence and vogue manufacturers use product configurators to permit their clients to personalize every part from clothes measurements to colours to product packaging (perfumes) and extra to create one-of-a-kind appears.

  • Good Earth
    Business: Jewellery
    Sort of configurator: Visible product configurator
    Downside solved: Supply a personalised buying expertise to customise an engagement ring to suit your type, funds, and ethics.
Brilliant Earth Visual product configurator

Good Earth’s Engagement Ring Product Configurator

On-line jewellery retailer Good Earth focuses on ethically sourced engagement rings and gems. The corporate launched a product configurator that permits clients to design their own engagement rings by selecting from varied diamond shapes, diamond high quality, and settings. Clients also can study the supply of the diamonds to pick out a hoop that matches their private environmental and moral requirements.

Good Earth’s configurator permits clients to see their ring design in 3D and regulate the diamond and setting. They will additionally customise their engagement ring to their precise specs, making certain that they get a product that’s each stunning and moral. Customers can simply visualize how their decisions have an effect on the ultimate product.

Beth Gerstein, Co-founder and CEO of Good Earth states, “Our product configurator was a game-changer for us. It gave our clients the liberty to create their very own distinctive engagement rings that replicate their values and persona. The power to customise our merchandise was a key consider launching Good Earth and sustaining our development. We provide our clients a novel and personalised expertise whereas enabling our clients to make moral decisions, which is what units us aside from different jewelers.

  • Converse
    Business: Footwear
    Sort of configurator: Visible product configurator
    Downside solved: Design and personalize your shoe to create a novel product.
Converse Visual product configurator

Converse visible product configurator

Converse gives a visual product configurator called “Converse by You,” which permits clients to design their sneakers by selecting from a variety of colours, patterns, and supplies. In addition they supply the choice so as to add personalised textual content to the shoe design. This customization course of enhances their expertise and permits them to precise their individuality. It additionally differentiates Converse from different shoe manufacturers by providing distinctive, one-of-a-kind merchandise.

  • eShakti
    Business: Style
    Sort of configurator: Visible product configurator
    Downside solved: Design made-to-order, personalized garments and scale back the style business’s environmental impression.
eShakti Visual product configurator

eShakti’s visible product configurator

eShakti, a ladies’s on-line vogue model, product configurators is a key a part of its enterprise technique. Clients use eShakti’s fashion visual configurator to personalize their clothes gadgets in line with their preferences and particular measurements. eShakti’s clients can design garments that completely match their physique form, type, and preferences. Customers enter their precise measurements and preview the ultimate design earlier than ordering, decreasing returns. eShakti’s web site product configurator additionally aligns with its dedication to sustainability. By providing made-to-order clothes gadgets, the model avoids overproduction and waste. As an alternative, they solely produce gadgets clients order.

  • Guerlain
    Business: Perfume and skincare
    Sort of configurator: Visible product configurator
    Downside solved: Bespoke perfume bottle enhances the posh expertise.
Guerlain Visual product configurator

Guerlain’s visible perfume product configurator

Guerlain is a luxurious skincare and fragrance designer that strives to supply sustainable perfume, magnificence, and skincare options. Clients can use Guerlain’s fragrance product configurators to customise the bottle and packaging of any fragrance to make it really one-of-a-kind. This personalised service creates an unique and memorable expertise, enhancing model loyalty and consciousness and establishing Guerlain as a luxurious model that values individuality.

  • iTailor
    Business: Style
    Sort of configurator: Visible product configurator
    Downside solved: Permit clients to customise their clothes in line with preferences and particular measurements. Streamline the manufacturing course of.
iTailor Visual product configurator

iTailor’s visible product configurator

iTailor is a web based retailer that gives made-to-measure fits and shirts. Customers can use iTailor’s visual suit configurator to personalize their clothes based mostly on their preferences and measurements. Moreover, iTailor’s product configurator helps streamline its manufacturing course of and scale back waste. By producing solely the gadgets clients order, they keep away from overproduction and don’t accumulate pointless stock.

Product Configurator Examples for Shopper Items

Shopper items firms that provide every part from guitars to whisky permit consumers to create personalised merchandise.

  • Emerald Guitar
    Business: Musical Devices
    Sort of configurator: Visible product configurator
    Downside solved: Gives clients with the flexibility to customise and design a guitar.
Emerald Guitar Visual product configurator

Emerald Guitar’s visible product configurator

Emerald Guitar’s 3D product configurator offers clients the facility to design a novel guitar. For instance, they’ll choose the kind of wooden, {hardware}, and end, permitting for a particular instrument that matches their preferences and magnificence. The visible configurator additionally lets clients see a 3D preview of their guitar design earlier than buying.

  • Radio Flyer
    Wagons for teenagers
    Sort of configurator: Visible product configurator
    Downside solved: Customise merchandise to fulfill shopper wants.
Radio Flyer Visual product configurator

Radio Flyer’s visible product configurator

Radio Flyer, a well known toy firm, gives a variety of choices for consumers to customize Radio Flyer’s most beloved products. For instance, the “Construct-A-Trike” on-line product configurator permits clients to design a personalised tricycle for his or her youngster, with choices for body coloration, tire kind, and equipment. Equally, the “Construct-A-Scooter” program lets clients customise their scooter by selecting the deck coloration, handlebar kind, and wheel coloration. These applications supply clients a degree of personalization that’s not out there with commonplace off-the-shelf merchandise.

  • Whisky Blender
    Business: Whisky
    Sort of configurator: Visible product configurator
    Downside solved: Gives an interactive and personalised expertise for purchasers to create their whisky mix.
Whisky Blender

Whisky Blender’s Digital Blender visible product configurator

At Whisky Blender, clients can create a personalized blend of whisky with a novel product configurator. By choosing from quite a lot of single-malt whiskies, consumers can experiment with totally different flavors and proportions to create a bespoke mix. The digital platform additionally gives info on every single malt whisky’s traits and tasting notes, permitting them to make knowledgeable decisions. This personalised and academic expertise enhances buyer engagement and loyalty and positions Whisky Blender as a premium whisky model that values craftsmanship and innovation.

Product Configurator Examples for the Residence

A designer or house enchancment firm can use a 3D visible product configurator to permit clients to design their kitchen and visualize how new office furniture will look by dragging and dropping in furnishings, home windows, or different components right into a 3D illustration of their area. Equally, furniture product configurators may permit clients to design their ideal sofa or sectional.

  • Ashley Furnishings
    Business: Residence furnishings
    Sort of configurator: 3D room planner and product configurator
    Downside solved: Location-flexible expertise lets clients plan and design room layouts and visualize them earlier than buying.
Ashley Furniture 3D room planner and product configurator

Ashley Furnishings’s 3D product configurator.

Ashley Furnishings is a house furnishings retailer that gives clients an interactive room builder product configurator to design and plan room layouts. The room builder permits clients to visualise furnishings items and their preparations in a digital room, take a look at totally different layouts and colours, and create customized designs. Ashley Furnishings’s room builder helps the retailer present consumers with a extra participating and personalised expertise, growing buyer satisfaction by permitting them to visualise a room design earlier than buying. This strategy additionally helps the model scale back bodily stock and showroom area prices.

  • John Lewis
    Business: Residence decor
    Sort of product configurator: 3D curtain configurator
    Downside solved: Configurating made-to-order curtains
John Lewis Curtain 3D Product Configurator

3D product configurator for customized curtains at JohnLewis.com

Clients who use the John Lewis product configurator on the JohnLewis.com can design made-to-measure curtains utilizing their full cloth vary. Customers can kind materials by coloration, model, cloth kind, sample, and worth. As soon as a material has been chosen, the product configurator permits for personalisation of the heading type, eyelet coloration.  Choose the liner kind, linking coloration and single or pair type curtains. It’s additionally potential to customise the chair, desk and wall coloration.

  • Herman Miller
    Business: Excessive-end workplace furnishings
    Sort of product configurator: 3D product configurator
    Downside solved: Gives clients with choices to customise the corporate’s workplace chairs to allow them to create a product that actually matches their wants.
Herman Miller online 3D product configurator

Herman Miller on-line 3D product configurator

Herman Miller’s online 3D product configurator gives the last word expertise for customizing an workplace chair. Clients can choose every part from the chair coloration to the upholstery to adjustable arms. They will additionally select seat depth, lumbar help, and one of the best wheels for carpet or onerous flooring. Customers can see the value change based mostly on their choices as they select options.

Providing on-line customization of its iconic chairs is just one approach the MillerKnoll makes use of 3D product configurators. Kristen DeLap, Head of Digital Product/UX Design at MillerKnoll, explains, “[The configurator] is totally code-free. This implies we will transfer sooner, spend much less money and time sustaining configurators and provides designers and customers what they crave most – the facility to configure and visualize their designs.”

  • Lowe’s
    Business: Residence enchancment
    Sort of product configurator: 3D room planner and product configurator
    Downside solved: Personalized product: Permits clients to think about their new kitchen earlier than investing in a renovation.
Lowes 3D room planner and product configurator

Lowe’s Kitchen Planner 3D product configurator

With Lowe’s Kitchen Planner, clients can design and visualize their kitchen transform challenge, together with customizing the structure, cupboards, home equipment, and finishes. The web configurator solves the client’s drawback of imagining how their new kitchen will feel and look earlier than investing in a pricey renovation. The 3D product configurator reduces the probability of pricey errors and will increase buyer satisfaction by giving them a sensible preview of their new kitchen. Moreover, Lowe’s saves money and time by decreasing the necessity for in-person consultations and showroom area.

Examples of on-line Product Configurators for sporting Items

Sporting items firms supply consumers the flexibility to customise many elements of their merchandise, whether or not it’s the match of a motorbike or the grip of a racquet.

  • Fanatik Bike
    Business: Mountain bikes
    Sort of configurator: Visible product configurator
    Downside solved: Create a tailored bike by choosing from a variety of customizable parts.
Fanatik Visual product configurator

Fanatik Bike’s visible product configurator

Fanatik Bike’s visible product configurator, the “Bike Builder” lets customers create a custom bike by choosing from a variety of customizable parts, corresponding to body, fork, wheels, drivetrain, and suspension. The web site product configurator gives real-time visualizations of the bike as consumers choose every half, giving them a transparent concept of how the ultimate product will look. This personalised and interactive expertise helps clients design their dream bike and simplifies the buying course of by making certain that every one the chosen components are appropriate and meet their wants and preferences. The configurator additionally will increase buyer engagement and satisfaction, as they’ll see their creation come to life earlier than their eyes.

  • Wilson
    Business: Sporting tools
    Sort of configurator: Visible product configurator
    Downside solved: Customise in style sporting tools.
Wilson Visual product configurator

Wilson’s visible product configurator

Wilson is a sports activities tools and attire model that has been in enterprise for over 100 years. Wilson’s visual product configurator helps sports activities lovers customise a variety of sports activities tools and attire, corresponding to golf golf equipment, basketballs, footballs, soccer balls, volleyball nets, and crew uniforms. Clients can select from varied customization choices, corresponding to colours, designs, logos, and personalization. For instance, golfers can personalize their golf balls with their identify or initials, basketball gamers can design a customized basketball with their crew colours and brand, and volleyball groups can create customized crew uniforms with their names and numbers.

Different Examples of Industries that use Product Configurators

Product configurators have develop into a essential software in ecommerce technique throughout numerous industries. For instance, customers can use the software to design buildings, customise instruments, and design digital indicators.

  • Countryside Barns
    Outside buildings
    Sort of configurator: 3D product configurator
    Downside solved: Visualize a shed design earlier than buying.
Countryside Barns 3D product configurator

Countryside Barns 3D Product Configurator

Countryside Barns’ 3D product configurator permits clients to design and customise barns or out of doors buildings, selecting the scale, type, coloration, and options that finest swimsuit their wants. This interactive software helps consumers visualize their design earlier than buying, thereby decreasing errors and misunderstandings, and streamlining the ordering course of, bettering total buyer satisfaction. Moreover, Countryside Barns can supply a broader vary of customization choices and compete with bigger, extra established opponents.

  • Leatherman
    Sort of configurator: Visible product configurator
    Downside solved: Supply personalized multi-tools not stocked in shops.
Leatherman Visual product configurator

Leatherman’s visible product configurator

Leatherman’s Customized Store permits customers to create a personalized multi-tool that meets their wants and preferences. They will use the service to select from a variety of deal with colours and engraving choices to make the multi-tool distinctive. Whereas clients can not change the precise instruments included within the multi-tool, the customization choices out there within the Customized Store supply a degree of personalization that’s not out there with commonplace off-the-shelf multi-tools.

  • Samsung
    Business: Digital Signage
    Sort of configurator: Visible product configurator
    Downside solved: Permit companies to match digital signage options.
Samsung Visual product configurator

Samsung’s digital signage visible product configurator

Samsung’s visual product configurator mobile app lets customers design digital signage options by customizing the show measurement, decision, coloration, and set up kind. The platform gives a real-time 3D rendering of the digital signage resolution, permitting companies to visualise its look in every surroundings. The product configurator saves money and time by decreasing the necessity for handbook design and engineering whereas additionally offering companies with a personalised and interactive expertise.

  • Snap-On
    Business: Automotive restore and upkeep instruments
    Sort of configurator: Visible product configurator
    Downside solved: Customise tool-storage merchandise per every buyer’s preferences and desires.
Snap-on Visual product configurator

Snap-on’s visible product configurator

Snap-on’s visual product configurator permits clients to design their software storage options, choosing from a variety of toolboxes, cupboards, and equipment and previewing the ultimate product earlier than buying. This software helps consumers create a personalised and optimized workspace whereas decreasing the necessity for bodily stock and showroom area.

  • TimberTech
    Sort of configurator: 3D product configurator
    Downside solved: Assist clients visualize and customise their decking tasks.
Timber Tech 3D product configurator

TimberTech 3D Deck Designer and product configurator

TimberTech manufactures high-quality composite decking, railing, and lighting options. TimberTech’s 3D Deck Designer helps clients visualize and customise their decking tasks. Within the Deck Designer, customers can choose choices like board coloration, width, texture, and size, and add-ons corresponding to railings, lighting, and fasteners. This interactive expertise permits clients to experiment with totally different design choices and make knowledgeable selections about their decking wants.

Why use a Product Configurator?

Product configurators let clients design personalised merchandise, keep away from improper purchases, and have a enjoyable buying expertise. In addition they assist producers scale back waste and save money and time in manufacturing.

Product configurators supply advantages to clients and companies alike. Listed here are some advantages of product configurators for purchasers:

Listed here are some advantages for producers:

  • Save money and time
    Product configurators save producers money and time whereas growing effectivity, accuracy, and earnings. When a producer permits clients to design the product they may purchase, it might probably assist them keep away from pursuing pathways for merchandise that clients don’t like or will return. Based on McKinsey analysis, firms that provide personalization generate 40% extra income.
  • Keep aggressive
    Producers use product configurators to customise merchandise on demand and rapidly reply to altering shopper calls for rapidly. Corporations also can accumulate beneficial buyer knowledge and insights, informing product improvement and advertising and marketing methods.
  • Optimize the availability chain
    Configurators present detailed details about specs and preferences, serving to companies optimize stock administration. Many firms felt the crunch from provide chain points in the course of the COVID-19 epidemic and are specializing in the way it pertains to their on-line methods. A Gartner examine discovered that 83% of companies require the availability chain enhances the client expertise, and it’s a part of their digital enterprise technique.
  • Prioritize sustainability
    Some firms use product configurators as a central a part of their enterprise mannequin, solely producing buyer orders. In consequence, they save assets on merchandise they might not promote and impress clients. Based on McKinsey Sustainability, the financial savings in assets prices can enhance working prices by as much as 60%.
  • Enhance buyer loyalty
    Product configurators improve buyer loyalty by providing personalised merchandise that meet particular person preferences, resulting in increased buyer satisfaction and the next probability of repeat purchases. In actual fact, 60% of consumers will become repeat customers after having a personalized experience.
  • Lower your expenses on returns and exchanges
    Utilizing product configurators can scale back the price of returns and exchanges for companies.

The strategic impression of Product Configurators

The strategic impression of on-line product configurators is critical for companies in varied industries. They increase buyer satisfaction, gross sales, margins, and competitiveness. Total, they assist firms have a stronger place available in the market.

In recent times, many manufacturers have taken revolutionary approaches to product configurators, recognizing their potential to reinforce the client expertise and drive gross sales. From automobile producers to vogue retailers, firms are investing in superior configurator applied sciences that provide new ranges of customization, interactivity, and personalization.

On-line product configurators permit firms to supply a degree of customization and personalization that was beforehand inconceivable with conventional gross sales channels. Corporations can tailor their choices to fulfill particular person buyer wants and preferences by permitting customers to configure and customise merchandise on-line.

Beck Besecker - Marxent CEO“On-line product configurators are important for retailers and producers of extremely configurable merchandise corresponding to furnishings, kitchen, bathtub, decking, and storage,” mentioned Beck Besecker, CEO and Co-Founding father of 3D Cloud by Marxent. “They permit manufacturers to create a personalised and interesting buying expertise for purchasers whereas additionally bettering operational effectivity and decreasing prices. With 3D product configurators, firms can ship a brand new degree of customization and personalization.”

On-line product configurators can have a variety of advantages for firms, together with elevated buyer satisfaction and loyalty, increased gross sales volumes, and improved margins. By permitting clients to create merchandise tailor-made to their wants and preferences, firms can foster a way of possession and pleasure within the product, resulting in elevated buyer loyalty and repeat enterprise. By automating the configuration and ordering course of, firms can scale back the necessity for gross sales workers and get rid of errors and delays within the ordering course of.

3D Product Configurator for streamlined multi-platform Manufacturing

A 3D product configurator gives quite a few advantages to a enterprise. Nonetheless, to get probably the most out of your product configurator, it have to be straightforward to implement, appropriate with present property, and seamlessly built-in with all gross sales shops. To streamline your multi-platform visible property, use 3D Cloud by Marxent. A single library permits you to create, customise, and implement 3D visuals throughout a number of platforms.

Marxent is a famend business chief within the improvement of a 3D product configuration for furniture and 3D room planner options, catering to a various vary of companies. The Marxent 3D Product Configurator with WebAR OnDemand is a cutting-edge responsive internet software that may be accessed from any machine, together with desktops and cell units. It permits clients to configure distinctive merchandise. Then, every personalized product generates a invoice of supplies that may be readily transferred to your producer.

For companies with giant catalogs of tangible merchandise, the 3D Cloud resolution is purpose-built to accommodate massive audiences, quite a few contributors, hundreds of areas, and billions of potential product variants, making it an ideal match for world attain.

Partnering with Marxent may also help you maximize the advantages of your product configurator and empower your clients with personalized product choices. With a trusted group that features Macy’s, Ashley Furnishings, and Herman Miller, partnering with Marxent can present your enterprise with the instruments and assets wanted to reach at present’s aggressive market and enhance your enterprise’s backside line.

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