FaceCake and RealmFX accomplice to deliver AI and AR to VFX trade

July 12, 2023 – FaceCake, a supplier of an AI-driven augmented actuality (AR) visible commerce platform that permits customers to nearly attempt on merchandise, has not too long ago introduced that it’s leveraging its proprietary synthetic intelligence engine in a strategic partnership with RealmFX, a visible results (VFX) firm.

In line with FaceCake, the partnership goals to introduce new methods for creators to entry, make the most of, and maximize VFX instruments by harnessing the facility of AI and augmented actuality (AR) to provide cutting-edge visible results strategies for motion pictures, tv, and different visible leisure mediums.

FaceCake acknowledged that by making use of its adaptable AI to visible results, it hopes to create a discussion board for the mixing of AI into visible results designed to unlock capabilities that make the method sooner, extra correct, and customizable, with “off the shelf” ease of use. 

By using AI and AR together, RealmFX will present exterior the field options with fewer limitations, addressing some trade commonplace challenges whereas implementing new methods of filming, producing and executing visible results for any scene with higher outcomes, based on the corporate.

“FaceCake’s AI and AR experience mixed with RealmFX’s intensive expertise in visible results will supply a malleable, highly-realistic resolution for art-directed AI, permitting for enhanced creativity whereas saving worthwhile money and time,” mentioned Linda Smith, Founder and CEO of FaceCake.

“That is the magic that VFX artists have been ready for,” added Rony Soussan, RealmFX Co-Founder. “Our collaboration with FaceCake closes the loop between creatives and AI by way of easy-to-use instruments and accessibility, shifting VFX to the strategy planning stage relatively than submit manufacturing.”

From targeted AI-driven results to crowd technology and high-end facial work, the collaboration will place the facility of FaceCake’s AI into the arms {of professional} VFX artists, based on the corporate.

During the last 20 years, RealmFX Co-Founders Rony Soussan and Pieter Van Houte have labored on initiatives together with “Avengers: Infinity Battle,” “Fringe of Tomorrow,” and “Hugo,” which earned Academy Awards for Finest Visible Results. They’ve additionally contributed their abilities to Marvel Studios and Sony Footage Imageworks, amongst others, based on RealmFX.

For extra data on FaceCake and its AI-powered augmented actuality visible commerce platform, click on here. To search out out extra about RealmFX and the corporate’s VFX work, click on here.

Picture credit score: FaceCake / RealmFX

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in analysis and report writing, he has been masking XR trade information for the previous 5 years.

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