Katie Couric to host Google’s new YouTube sequence ‘Future Prepared’

AI. Cybersecurity. Privateness. Hybrid work. These world traits are extra than simply buzzworthy information tales. They replicate seismic shifts in shopper conduct, organizational processes and worker satisfaction — all of which have radical implications for each the present and future enterprise world. And within the face of such fast, consequential change, how can corporations and their leaders sustain?

Acclaimed journalist and broadcaster Katie Couric desires to reply this query. As host of the brand new sequence Future Ready by Think with Google, she will get to the underside of probably the most urgent rising traits with assist from trade specialists in AI, cybersecurity, cyber danger and psychology. Via the teachings and insights she gleans, Couric and the Think with Google workforce hope to assist corporations massive and small make smarter, extra sustainable selections based mostly on what’s taking place now and what’s coming subsequent.

Companies can uncover, for instance, the advantages of AI and who needs to be liable for a corporation’s adoption of the know-how. As James Manyika, Google’s Senior Vice President of Know-how and Society, tells Couric, “These capabilities are usually not simply one thing for the IT division to consider. These are central to the enterprise technique of the corporate.”

Couric additionally explores safety and privateness as core enterprise rules with Jen Easterly, Director of america’ Cybersecurity and Infrastructure Safety Company, and Royal Hansen, Google’s Vice President of Privateness, Security and Safety Engineering. Easterly emphasizes the significance of cybersecurity relating to enterprise and reputational danger, saying, “Cyber dangers can’t be delegated. It’s actually the purview of CEOs and boards and enterprise leaders.” And Hansen explains why he believes, “We now have to bake safety and security into all merchandise from the start.”

Past the world of know-how, Couric examines companies’ relationships with each their clients and their workers. Dr. Laurie Santos, a Yale professor of psychology, reveals how corporations can provide their clients a “happiness increase,” and why she emphatically tells managers, “It is your job to make your workers joyful.”

Watch every episode of Future Prepared by Suppose with Google, now out there on YouTube.

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