Automotive AR firm Envisics receives over $50M in Sequence C funding

In Augmented Reality News 

March 10, 2023 – Envisics, a supplier of dynamic holographic know-how that delivers augmented actuality (AR) imagery on a number of planes and at totally different distances, has just lately introduced that it has obtained over USD $50 million as a part of a Sequence C strategic funding spherical.

The spherical was led by Hyundai Mobis, a strategic investor from Envisics’ Sequence B spherical in 2020, with extra investments from new strategic shareholders InMotion Ventures, the funding arm of Jaguar Land Rover, and Stellantis.

Envisics’ holographic know-how is used to create augmented actuality HeadUp Shows (AR HUD), a sophisticated show know-how that’s now thought-about as a key function for contemporary autos that may additionally supply improved situational consciousness for drivers, leading to larger security on the highway.

“Since our Sequence B funding spherical, we have now targeted on rising Envisics right into a key enabler for subsequent era mobility experiences,” stated Envisics’ CEO and founder, Dr. Jamieson Christmas. “The caliber of our traders demonstrates the importance connected by world automakers to the transformation of car interfaces and inside architectures. Our options are an distinctive match for OEM necessities and supply platforms that allow the creation of distinctive model experiences. Envisics stands aside as the one firm that has created and delivered dynamic holographic know-how as a viable product at scale.”

Hyundai Mobis, a worldwide automotive Tier-1 provider, is enabling the transformation of the in-car expertise by way of the event and fusion of recent applied sciences, and can now collectively develop AR-HUDs with Envisics to enhance the in-car expertise. Commenting on this newest funding announcement, Younghoon Han, Vice President and Head of Digital Management and Comfort at Hyundai Mobis, stated: “Hyundai Mobis expects to supply next-generation AR-HUDs with innovative holographic know-how, and to ship an intuitive, secure, and handy HMI to world automakers by strengthening our partnership with Envisics.”

Envisics famous that Common Motors would be the first firm to deploy the Envisics 2nd Technology ARHUD know-how, which can debut within the all-electric 2024 Cadillac LYRIQ. Sandy Lipscomb, Senior Supervisor, Ultifi Design at Common Motors, stated: “This innovation will additional elevate the driving expertise within the LYRIQ, including a second airplane of graphics that provides drivers extra immersive data built-in inside their pure visual field.”

In 2010, Jaguar Land Rover was the primary OEM automaker buyer of Envisics’ AR HUD know-how. “InMotion Enterprise’s funding in Envisics is thrilling information. It strengthens our partnership as we develop subsequent era augmented actuality applied sciences for future Head Up Shows in Jaguar Land Rover’s trendy luxurious vehicles. Collectively, we are able to create a world main consumer interface for our clients,” commented Thomas Müller, Director, Product Engineering at Jaguar Land Rover.

Envisics Ltd. is a non-public firm registered and headquartered within the U.Ok. Envisics Ltd. is owned by Envisics Inc., a Delaware company. Following this newest Sequence C financing spherical, the possession construction of the corporate will embrace strategic traders Tarsadia Investments, GM Ventures, Hyundai Mobis, Stellantis Ventures, SAIC Motors and Van Tuyl Corporations.

The most recent funding will give Envisics the runway wanted to appreciate the industrial potential of dynamic holography within the auto business, in line with Mitchell Caplan, President of Tarsadia Investments and Chairman of Envisics Inc.

For extra data on Envisics and its AR HUD know-how for vehicles, please go to the corporate’s website.

Picture credit score: Envisics

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in analysis and report writing, he has been protecting XR business information for the previous 5 years.

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