5 methods Victoria’s Secret is utilizing AI to enhance on-line buying

At Victoria’s Secret & Co., a key a part of our mission is to have fun and assist ladies in every thing we do. We all the time try to present every buyer, whether or not they’re a sports activities fanatic, a nursing mom, a breast most cancers survivor recovering from a mastectomy, or somebody who is just prepared for a brand new bra, a memorable and customized expertise.

Over the previous yr, we’ve seen how breakthroughs in AI and generative AI maintain the potential to boost inclusivity and personalization for patrons in every single place — even these far faraway from our retail areas.

That’s why we’re teaming up with Google Cloud to discover AI and generative AI in sensible methods for our prospects worldwide — in ways in which had been traditionally not possible. By way of this expertise, we intention to duplicate the intimate nature of connecting with our associates in bodily shops via an enhanced on-line expertise for Victoria’s Secret and Victoria’s Secret PINK prospects.

Listed here are 5 methods our groups are exploring using AI over our strategic, multi-year partnership to redefine the intimate attire buying expertise and elevate how folks have interaction with our manufacturers.