How Many Shoppers Have Tried AR? | by AR Insider | Jul, 2024

New information from Thrive Analytics and ARtillery Intelligence uncovers who’s utilizing cell AR, how usually, and in what methods.

Thrive Analytics and ARtillery Intelligence have launched a brand new report: AR Usage & Consumer Attitudes, Wave 8. ARtillery Intelligence authored survey questions and a story report whereas Thrive Analytics administered the survey via its established survey engine.

Highlights embrace the truth that 35 p.c of U.S. grownup shoppers have used cell AR — up from 32 p.c within the earlier survey wave. Shoppers are additionally utilizing AR with excessive frequency, with 46 p.c of cell AR customers participating at the very least weekly, and 80 p.c participating at the very least month-to-month. It is a robust demand sign, on condition that lively use is a key metric for any shopper expertise.

Prime cell AR expertise classes embrace social lenses, resulting from Snap’s AR funding and innovation, in addition to rising platforms like TikTok Impact Home. In the meantime, different classes akin to AR buying and visible search (e.g., Google Lens), proceed to realize traction.

“Gaming and social are sometimes the place new shopper applied sciences germinate,” mentioned ARtillery Intelligence Chief Analyst, Mike Boland. “However historical past tells us that lasting worth develops round utilities that remedy on a regular basis issues. This contains AR’s capability so as to add extra dimension to buying and to contextualize real-world environment via informational overlays, and even audio.”

Lastly, although this report targeted on cell AR, 15 p.c of these customers report that they’ve made the leap to AR glasses, akin to Xreal Air 2 and others within the newest technology of good glasses. It is a small however significant share that represents the early phases of AR’s evolution from hand-held to head-worn.

These outcomes movement from Thrive Analytics’ acumen and time-tested practices in survey analysis. This wave (Wave 8) included a pattern of greater than 52,000 U.S. adults. Thrive Analytics and ARtillery will proceed to research AR & VR market alternatives via the lens of shopper sentiments, together with key developments uncovered after a number of waves.

“AR and VR stay in early-adoption phases,” mentioned Thrive Analytics Managing Associate Jason Peaslee. “However although there are typical challenges and adoption obstacles, these applied sciences will progressively remodel the way in which individuals work, join, and be taught. We’re dedicated to quantifying that evolutionary path over the subsequent a number of years.”

AR Utilization & Client Attitudes, Wave 8 is available from ARtillery Intelligence and Thrive Analytics. Entry to the supply database and extra strategic evaluation might be obtained from Thrive Analytics.

ARtillery Intelligence chronicles the evolution of spatial computing, in any other case referred to as AR and VR. By means of writings and multimedia, it gives deep and analytical views into the business’s greatest gamers, alternatives, and techniques. Merchandise embrace the AR Insider publication and the ARtillery PRO analysis subscription. Analysis contains month-to-month narrative experiences, market-sizing forecasts, shopper survey information, and multimedia, all housed in a sturdy intelligence vault. Discover out extra here.

Thrive Analytics is a number one digital advertising and marketing analysis and buyer engagement consulting agency. With shoppers spanning main nationwide manufacturers, publishers, and companies serving the small enterprise group, it pairs proprietary market analysis providers and information analytical instruments with time-tested enterprise insights and methodologies to assist organizations measurably enhance buyer expertise, loyalty, and gross sales outcomes. Its mission is to offer superior analysis and help providers that encourage shoppers to make smarter choices. Discover out extra here.

Digital Actuality Monitor is Thrive Analytics’ proprietary survey of digital actuality/augmented actuality expertise customers. These surveys, carried out semiannually, observe the adoption charges, utilization, satisfaction ranges, profiles, and lots of different areas associated to VR/AR customers. Every wave has a customizable part for client-specific inquiries. Outcomes & key insights are communicated in advisory experiences & shows, charts & infographics, newsletters & articles, and customized information views. Info from these research is utilized by entrepreneurs, product managers, consultants, and different individuals working within the expertise house.