Walmart launches AR extension for Roblox

June 28, 2024 – Walmart has this week introduced the launch of its first-ever augmented actuality (AR) extension for its Roblox expertise, Walmart Discovered. The launch builds on an earlier check in April involving a real-world commerce integration inside Walmart Found on Roblox. The brand new AR extension, developed in collaboration with Sawhorse utilizing Niantic’s 8th Wall platform, goals to supply an immersive purchasing expertise for purchasers on the platform. 

The AR extension affords a number of interactive components, together with:

• Uncovering a free digital merchandise every month, unlocked with the acquisition of a Roblox reward card from Walmart.
• Accessing a curated choice of top-rated avatar objects and new experiences created by the Roblox neighborhood.
• Finishing month-to-month quests powered by Flaunt to earn limited-edition user-generated content material (UGC).
• Making an attempt on and buying avatar objects straight throughout the AR expertise.

Walmart acknowledged that clients will have the ability to entry the AR expertise from in-store shows, a devoted touchdown web page on Walmart’s web site, and different promotional ways. That includes six indie experiences and video games constructed by Roblox creators, Walmart Found affords customers a glimpse into these experiences with the choice to go to them on Roblox.

To assist the launch, Walmart partnered with Flaunt, a Roblox loyalty platform, to energy month-to-month quests that join the AR expertise with the on-platform Roblox expertise. Finishing these quests then unlocks free UGC objects for purchasers, who may also obtain a special free digital merchandise every month with the acquisition of a Roblox reward card.

In a LinkedIn post, Justin Breton, Walmart’s Director of Model Experiences & Strategic Partnerships, acknowledged: “It’s essential for us to proceed figuring out new, modern methods to deepen our relationship with our Roblox neighborhood. That’s why, at this time, we’re launching the Walmart Found AR Expertise, the first-ever immersive AR expertise that enables clients to step inside Walmart Found within the real-world.”

To entry the Walmart Found AR expertise, click on here.

Picture credit score: Walmart