Magic Leap & Google announce strategic AR know-how partnership

Might 31, 2024 – Enterprise spatial computing firm Magic Leap has this week introduced a strategic know-how partnership with Google. In accordance with the businesses, the collaboration will mix Magic Leap’s augmented actuality (AR) experience and optics capabilities with Google’s know-how platforms to develop AR options and experiences.

Which of Google’s know-how platforms would characteristic within the partnership was not clear nonetheless, with solely obscure particulars being offered within the announcement.

Commenting on the partnership, Shahram Izadi, Vice President and Basic Supervisor of AR/XR at Google, stated: “We look ahead to bringing collectively Magic Leap’s management in optics and manufacturing with our applied sciences to convey a wider vary of immersive experiences to market. By combining efforts, we will foster the way forward for the XR ecosystem with distinctive and progressive product choices.”

Julie Larson-Inexperienced, Chief Expertise Officer at Magic Leap, added: “This partnership accelerates the transformative energy of AR by combining our in depth optics capabilities with Google’s applied sciences to proceed to advance immersive experiences to the developer ecosystem and for purchasers. We’re wanting ahead to increasing the potential of XR – mixing the bodily world with helpful, contextually related options.”

Magic Leap famous that the partnership marks an essential step in increasing the long-standing relationship between the 2 corporations.

Reasonably than growing standalone AR {hardware}. Google has been focusing its efforts much less on augmented actuality as of late, with AI seemingly taking a precedence on the firm. Current bulletins at Google I/O concerning ‘Mission Astra’ for instance, whereas that includes a heads up show, have been primarily centered across the AI capabilities of the glasses. Different AR-related bulletins from Google I/O concerned bringing new geospatial AR options to Maps.

Nevertheless, there was nothing substantial from the corporate almost about the Android XR partnership with Qualcomm and Samsung that was introduced again in February 2023. In accordance with Reuters, that collaboration with Samsung wouldn’t be affected by this new partnership with Magic Leap. The 2 corporations additionally apparently declined to remark whether or not this newest partnership was anticipated to yield a client AR machine.

To study extra about Magic Leap and its spatial computing choices, together with its Magic Leap 2 machine, please go to the corporate’s website.

Picture credit score: Magic Leap / Google