Zappar & Ketel One Collaborate to Launch Accessible QR Codes

September 18, 2024 – Zappar, a supplier of an augmented actuality (AR) platform and artistic studio, has collaborated with Ketel One Family Made Vodka to introduce accessible on-bottle QR codes (AQR) on its new ready-to-serve cocktail merchandise. Based on Ketel One, these AQR codes are designed to boost product accessibility for customers who’re blind or have low imaginative and prescient, offering simpler identification and entry to detailed product info.

The QR codes will seem on Ketel One’s bottled Espresso Martini and Cosmopolitan merchandise from the corporate’s ‘Cocktail Assortment,’ that are set to hit cabinets later this month. The improved QR codes will be detected by accessibility apps resembling Microsoft Seeing AI, Be My Eyes, and Envision.

When a consumer who’s blind or has low imaginative and prescient scans an AQR code, the app they’re utilizing will relay info such because the product’s class, its distance from the consumer, and key product particulars by way of text-to-speech and enlarged font. The app additionally detects key info together with product particulars, particular allergens and may even present recipe ideas, all of which might usually require further, visible help to acquire, in response to Ketel One.

Ketel One famous that its implementation of Zappar’s AQR answer into its product labeling represents an industry-first for the spirits market, making its product info extra accessible to a wider vary of customers. Nevertheless, the corporate added that along with offering a extra accessible product expertise, the AQR codes additionally stand to function one other avenue to attach customers to the model’s digital presence, whether or not it’s an interactive AR marketing campaign or a easy web site touchdown web page.

Zappar developed the AQR codes in collaboration with its charity associate, the Royal Nationwide Institute of Blind Individuals (RNIB), to deal with the challenges confronted by over 315 million folks worldwide who’re blind or have low imaginative and prescient. Based on RNIB, 9 out of ten people with imaginative and prescient impairments report difficulties in accessing necessary info on product packaging.

Carl Nolet Jr., an Eleventh-generation member of the household behind Ketel One, acknowledged: “After studying about rising know-how on this house practically two years in the past, we had been impressed to see how we might higher present product info to customers who’re blind or have low imaginative and prescient. And I consider we discovered it! We’re excited to be the primary spirit model to launch this know-how because it’s a robust but easy method to supply better alternative for all customers by means of accessible product info. This addition to Ketel One’s Cocktail Assortment packaging will make the product extra accessible, which is one thing we’re at all times striving for as we proceed to innovate and evolve as a model.”

The brand new packaging will probably be obtainable at liquor shops throughout the U.S. beginning this month for customers aged 21 and older. Diageo, Ketel One’s mother or father firm, expressed hope that this initiative will set a precedent for different manufacturers to undertake comparable accessibility measures.

Beginning this month, customers 21+ can discover the brand new packaging on cabinets at liquor shops nationwide. 

For extra info on Zappar and augmented actuality options for client packaged items, in addition to the corporate’s artistic companies, click on here.

Picture / video credit score: Ketel One / Zappar / YouTube