Rokid & Hainan Airways associate to supply in-flight AR experiences

February 8, 2024 – Rokid, a supplier of augmented actuality (AR) applied sciences, has introduced that it has partnered with China-based Hainan Airways to launch the world’s first in-flight augmented actuality (AR) expertise.

Yesterday, passengers making their method from Shenzhen to Xi’an have been handled to a singular shock aboard Hainan Airways flight HU7874, the place Rokid’s AR glasses have been awaiting them at their seats. Providing an immersive leisure expertise, passengers have been in a position to get pleasure from 3D movies with a 360-inch borderless display, 1080P decision, and a 120Hz refresh price, akin to having a personal cinema at 30,000 ft, because of Rokid’s units.

The partnership, which Rokid acknowledged marks a big step ahead in redefining in-flight leisure, will now see greater than 20 Hainan Airways flights incorporate Rokid AR Leisure Kits onboard, which is able to come preloaded with a number of 3D offline films, permitting passengers to get pleasure from a novel type of in-flight leisure.

Aiming to boost the air journey expertise for passengers by enhancing journeys with the most recent know-how from Rokid, the initiative begins right now and can final for over a month.

Rokid acknowledged that to be able to guarantee a easy viewing expertise, its workforce carried out in depth system testing and chosen 5 of the most recent movies appropriate for viewing throughout the Lunar New Yr.

The corporate’s AR Glasses are designed for consolation, weighing solely 75g, with a battery lifetime of as much as 5 hours, permitting customers to finish watching as much as three films in a single go. Outfitted with twin directional audio system, the AR glasses additionally allow passengers to get pleasure from high-quality sound with out disturbing others, in accordance with Rokid.

In an organization announcement on the partnership, Rokid acknowledged: “This partnership marks a big development in reworking the standard in-flight leisure panorama, providing passengers an immersive journey like by no means earlier than. As know-how continues to reshape air journey, the long run holds guarantees of extra customized and various experiences for flyers.”

A spokesperson from Hainan Airways additionally remarked: “Hainan Airways views this collaboration as an essential step in elevating service requirements and enhancing buyer expertise. By partnering with industry-leading enterprises like Rokid, Hainan Airways goals to collaboratively discover the in depth alternatives for AR know-how in civil aviation, setting new benchmarks for high-quality, high-tech, and customer-centric flight experiences.”

Rokid acknowledged that trying forward, it plans to increase the applying of its AR know-how in flights, to incorporate real-time interactive video games and digital excursions, one thing that it believes will develop into extra possible because of the continual enchancment of infrastructure similar to 5G networks and cloud computing.

To search out out extra about Rokid and its augmented actuality leisure options, please go to the corporate’s website.

Picture credit score: Rokid