Asus Formally Completes Acquisition of Intel’s NUC Enterprise
ASUS has formally acquired Intel’s Subsequent Unit of Computing (NUC) merchandise primarily based on Intel’s 10th to 13th Technology Core processors. Asus is about to proceed constructing and supporting Intel’s present NUCs and can, over time, roll out its personal compact NUC programs for workplace, leisure, gaming, and plenty of different purposes.
“I’m assured that this collaboration will improve and speed up our imaginative and prescient for the mini PC,” mentioned Jackie Hsu, Asus senior vp and co-head of OP & AIoT enterprise teams, on the signing ceremony. “Including the Intel NUC product line to our portfolio will lengthen ASUS’s AI and IoT R&D capabilities and know-how options, particularly in three key markets – industrial, industrial, and prosumer.“
Asus held a formal handover ceremony in Taipei and took management of the NUC product traces that span from enterprise purposes to gaming. With the acquisition, Asus immediately commenced enterprise processes for the NUC vary, making certain a hassle-free transition for present clients. Underneath the phrases of the settlement, Asus obtained licenses for each Intel’s {hardware} designs and software program. This transfer widens Asus’s operational scope in R&D and extends its attain in logistics, tech help, and quite a few utility areas.
Asus envisions broadening its NUC product line and distribution channels. The main focus will stay on providing high-quality compact PCs with strong safety and superior applied sciences, which NUC is thought for. ASUS additionally goals to supply eco-friendly NUC merchandise whereas emphasizing impeccable service for its buyer base.
“That is an thrilling time for each Intel and Asus as we transfer ahead with the following chapter in NUC’s story,” mentioned Michelle Johnston Holthaus, Govt Vice President and Basic Supervisor of the Consumer Computing Group at Intel, who additionally attended the occasion. “Immediately’s signing ceremony signifies greater than only a enterprise deal. It signifies ASUS’ dedication to enhancing the lives of NUC clients and companions around the globe. I stay up for seeing NUC thrive as a part of the ASUS household.“
It ought to be famous that Asus’s Intel NUC license isn’t unique, so Intel might finally allow different PC makers to construct its NUCs and, due to this fact, compete towards Apple.
Supply: Asus
