tenth birthday bash – Otso
Throughout the previous ten years, Arilyn has labored with purchasers from varied industries and international locations in over 500 XR campaigns. Combining inventive applied sciences with storytelling has been the cornerstone because the starting.
Discovering new methods to inform tales has been a selected curiosity for Arilyn’s founder & Inventive Director, Otso.
A residing portray with Topi Ruotsalainen
9. FAN ENGAGEMENT CAMPAIGN for Samuli Putro
Our second marketing campaign was enhancing Samuli Putro’s – one in all Finland’s most beloved and most profitable solo artists – new music launch. We created a multi-channel fan engagement marketing campaign consisting of a brief story introduced in surprising areas with AR. Putro’s followers may seek for clues about the place they may hear the story on his social media channels. We utilised on a regular basis surfaces, corresponding to guide and report album covers, and even Finnish financial institution notes, to launch the digital miniature Samuli.
Putro’s followers liked the marketing campaign, and it acquired broad buzzing. The marketing campaign’s ultimate step was that the followers obtained to listen to a brand new music and see its music video earlier than the official launch via Arilyn.
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Samuli Putro in our DIY inexperienced display screen filming set
8. GREENPEACE INTERNATIONAL – The outdated meets new in digital storytelling
Respecting nature has all the time been near my coronary heart, so I used to be notably excited to get to work with Greenpeace on a world marketing campaign initially of our journey.
As part of their 2018 predominant theme – defending the good Northern forests – we launched a portal to a digital primaeval forest; folks from the busy streets of a metropolis may transport themselves to a magical forest to stroll round and expertise the traditional Nordic nature with the Northern lights lighting their path. On the finish of the trail, Greenpeace’s Marketing campaign Supervisor sat by a bonfire telling his story, combining the outdated storytelling method with a brand new one.
7. THE SURPRISING TRINITY – the pop star, the fan and Donald Duck
On the coronary heart of our technique has all the time been discovering attention-grabbing combos between completely different events and connecting them via AR in stunning methods. Just a few years again, we noticed a really profitable instance of this.
Finns love the story of an underdog, and Donald Duck is an enormous hero in Finland. Since 1951, a big a part of Finnish properties have acquired a weekly comedian guide following Donald’s adventures. In an August 2018 variety of Donald Duck, one in all Finland’s largest pop stars, Sanni, was featured as a cartoon character in one of many tales, in a collaboration between Sanni’s report label Warner Music and Walt Disney. As a deal with for Sanni’s followers, we made a digital Sanni to discover the story among the many comedian via AR.
The body the place the digital Sanni might be discovered was modified all through the marketing campaign, and the followers obtained to take part in a hunt to discover a wheel of fortune and win tickets to Sanni’s present.
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6. STOCKMANN – Christmas journey
Stockmann is an iconic division retailer, standing in probably the most central spot in Helsinki, Finland, for over 160 years. With Stockmann, we’ve utilised a wholly new method of storytelling with inventive know-how.
Stockmann’s Christmas window is a convention that has delighted kids and households all through the shop’s historical past. In 2018, the Christmas story was deepened via an AR journey. Along with skilled writers, we created a scavenger hunt that combined a sense of nostalgia and fashionable know-how.
Tiny elf footprints had been hidden inside Stockmann. By following them, kids may discover AR elf doorways, from which opened micro cosmoses the place the characters from the Christmas window would give the kids clues as to the place they may discover Santa Claus.
Since then, the AR adventures have broadened to all Stockmann malls in 5 international locations.
5. THE PRINCE OF DARKNESS – Ozzy Osbourne
Up till 2019, out of the celebrities within the music area, we had carried out completely different AR campaigns primarily for Finnish artists. Then Sony USA contacted us concerning the Prince of Darkness, Ozzy Osbourne – a real LEGEND within the music enterprise. Sony USA needed us to create participating AR content material for his megalomanic restricted version vinyl field set See You On The Different Facet, which included all the Prince’s printed music, posters and unique objects for true followers.
We utilised wholly new AR content material within the marketing campaign, together with outdated archive materials and unpublished content material. Along with pleasing Ozzy, we managed to maintain Sharon completely happy, which might be one of the crucial vital achievements in my profession.
4. LIL NAS X – Welcome to Montero
As soon as we had efficiently carried out the Ozzy marketing campaign, information of us transferred from Sony’s New York workplace to the west coast. Subsequent, Sony’s Capitol Data contacted us to create “an impressive AR marketing campaign for one in all their largest artist in a comparatively quick schedule.”
We, in fact, stated sure, having no thought who this artist was. It turned out to be Lil Nas X, one of many largest stars on this planet in the intervening time. Our job was to design an AR expertise supporting his Montero album launch in a matter of few weeks. We labored extraordinarily lengthy days in three completely different time zones with a workforce of round 20 folks. The end result was a Montero-inspired AR set up, with which Lil Nas X’s followers may take photos and submit them on social media.
3. MOTEL FINLANDIA
One in every of our most imaginary campaigns is a bigger entirety with Music Finland. In 2021, the buzzword on everybody’s lips was Metaverse. Music Finland needed to check how the digital dimension would match into exporting Finnish music to the world.
My very own perspective towards the Metaverse was conflicted; the Metaverse initiatives I had seen had been game-like and mimicked clichéd futurism. We took a reversed strategy. We sought inspiration from the shaggy 70s and created an empty motel in the course of nowhere – Motel Finlandia. The digital motel options altering Finnish artists acting on the stage of the motel’s empty bar – apart from the passed-out Santa Claus.
2. DAVID LYNCH – Infinite Deep
I’ve all the time been David Lynch’s fan. Twin Peaks was, along with Nirvana’s music, one of the crucial influential components in my childhood. Since then, it has been my largest dream to work with him. In 2022 that dream got here true.
Helsinki Picture Pageant introduced Lynch’s images exhibition to Helsinki in November 2022, they usually contacted us to create a sneak peek exhibition the place folks may see a few of Lynch’s work earlier than the bodily exhibition’s opening and purchase tickets. This was one of many first on-line exhibitions we created that included the potential of shopping for tickets to a real-world occasion.
When designing the exhibition, I used to be intrigued to bend the boundaries of actuality. We may strategy the net exhibition with a Lynch-like imaginative and prescient with out the restrictions of a bodily show. Lynch’s images are unusual, and we needed to create an surroundings accordingly.
1. VIRTUAL ART GALLERY
For the primary eight years of Arilyn, we strongly centered on AR. We had had fruitful collaborations with dozens of museums, and when the massive C hit us, they began to ask for remotely accessible exhibitions.
We took on the problem and began constructing an entire new digital house platform. It really works terrific not just for museums and galleries but in addition for companies as showrooms and 3D extensions for web sites. The net areas may be virtually something and have any form of media. They’re nice for enjoying with guidelines of what can and cannot be, what’s actual and what’s imaginary.
Probably the most thrilling factor about on-line areas is that they run on cell units’ browsers. They’re straightforward to enter and exit, which makes them straightforward to implement into already-existing workflows.
Virtual Art Gallery was soft-launched slightly over two years in the past, and we’ve slowly gathered check customers from everywhere in the world. Phrase-of-mouth has labored wonders, and the consumer numbers have grown steadily.
This has strongly indicated that we’re engaged on the appropriate issues.
I’ve been completely excited about visible arts since I used to be a baby. I sincerely consider that the world is filled with artwork that must be displayed. Social media does provide a platform for that, however for me experiencing artwork in an area is rather more of an expertise.
Digital Artwork Gallery’s mission is not more than democratising the artwork market and giving each artist an equal alternative to current their work in a worthy surroundings.
My hope for the subsequent ten years is for Digital Artwork Gallery to seek out its viewers and serve artists worldwide.
