Niantic launches ‘Rewarded AR’ for branded in-game AR adverts

June 20, 2023 – Niantic, a supplier of augmented actuality (AR) applied sciences and the creator of Pokémon GO, has lately introduced that it’s launching its new ‘Rewarded AR’ adverts format in the course of the Cannes Lions Worldwide Pageant of Creativity, for which the corporate can also be the official AR companion.

Rewarded AR adverts is a brand new advert product from Niantic, which makes use of a smartphone’s digicam to immerse gamers inside branded content material within the real-world round them. The AR adverts are powered by Niantic’s AR improvement platform, 8th Wall, which has been utilized by a number of main manufacturers to create WebAR advertising and marketing campaigns which, in flip, have engaged hundreds of thousands of individuals globally, based on Niantic.

Niantic is now providing Rewarded AR adverts in its real-world video games like Pokémon GO. Gamers interact with interactive experiences inside these advert items whereas they transfer round within the real-world to unlock rewards throughout the sport. Niantic said that this in flip will assist to higher attain gamers close to key bodily places, delivering branded AR experiences that result in improved outcomes throughout the funnel.

The corporate said that Rewarded AR adverts had been designed to:

• Improve model influence via immersive product storytelling;
• Help with the buying determination via AR visualizations; and
• Encourage conversion and gross sales by driving foot visitors in-store.

To assist streamline the AR advert improvement course of, Niantic has created partnerships with key improvement companies to supply manufacturers a fully-managed inventive manufacturing course of.

“AR presents an thrilling new method to interact folks powered by contemporary innovation in spatial computing. Niantic’s platform options cell augmented actuality promoting codecs that mix seamlessly with the true world,” mentioned Erin Schaefer, VP Gross sales and International Operations at Niantic. “Audiences can interact with Rewarded AR adverts to have immersive and pleasurable model experiences, uncover new merchandise, or interact with interactive options. This helps to higher attain folks close to key bodily places, delivering immersive model experiences that result in improved outcomes.”

Circle Ok’s AR advert success inside Pokémon GO 

Niantic famous that early branded AR advert campaigns have proven robust efficiency, citing comfort retailer Circle Ok, which efficiently piloted Niantic’s Rewarded AR adverts with the aim to extend model consciousness and product consideration for its new espresso providing.

Gamers of Pokémon GO had been offered with the Rewarded AR advert as a floating balloon in-game. After tapping on the advert and opening their cell digicam, gamers interacted with a 3D Circle Ok espresso cup they positioned within the house in entrance of them. After interacting with the bigger than life product visualization, gamers had been prompted to get a bodily cup of espresso at a close-by Circle Ok retailer. The Rewarded AR advert marketing campaign resulted in a median engagement price of 76% and a median completion price of 95% for the expertise, based on Niantic.

“We’re all the time searching for significant new methods to interact with our prospects and provides them compelling new causes to make Circle Ok part of their day, and our collaboration with Niantic on Pokémon GO has opened up some thrilling prospects,” mentioned Margaret Barron, Vice President of International Advertising for Circle Ok. “Rewarded AR integrates Circle Ok into this wildly standard gaming atmosphere with well timed and related presents that improve model consciousness and loyalty, and we’ve been very happy with the outcomes thus far.”

Niantic said that its Rewarded AR adverts assist to ship deeper client engagement for manufacturers, driving stronger model influence over static banners or video adverts alone. In an early person survey carried out by Niantic this 12 months, the corporate discovered that individuals most well-liked Rewarded AR adverts, with roughly 80% of gamers indicating that AR Advertisements are “a good suggestion.”

Niantic will probably be showcasing its Rewarded AR adverts on the Cannes Lions International Festival of Creativity this week. For extra info on Niantic, its eighth Wall platform and new Rewarded AR adverts resolution, please go to the corporate’s website.

Picture credit score: Niantic