Meta & Oakley Debut Efficiency AI Glasses For Athletes
June 23, 2025 – Meta and Oakley have introduced the launch of a brand new product line of ‘Efficiency AI glasses’ via an expanded collaboration with EssilorLuxottica. The primary mannequin, Oakley Meta HSTN, combines Oakley’s sport-focused eyewear design with Meta’s AI capabilities.
With the launch of Oakley Meta HSTN, Meta is doubling down on a class it already dominates. The corporate’s sensible glasses technique has been clear: mix helpful AI options with iconic eyewear manufacturers folks really wish to put on. Its partnership with EssilorLuxottica has been central to that method, serving to Meta sidestep a few of the clunky design pitfalls that plagued earlier makes an attempt within the area.
Oakley Meta HSTN Options
The Oakley Meta HSTN is constructed for hands-free seize and audio performance, with a built-in digital camera, open-ear audio system, and IPX4 water resistance. The glasses intention to help athletic use instances and each day put on, providing customers the flexibility to file content material, play audio, and work together with Meta’s voice assistant.
In keeping with Meta, the glasses ship as much as eight hours of battery life beneath typical use, with 50% charging doable in 20 minutes. A bundled charging case supplies as much as 48 further hours. A 3K Extremely HD digital camera permits customers to file high-resolution movies from a first-person perspective.
Meta AI is built-in straight into the glasses, enabling customers to work together through voice for hands-free help, from checking climate circumstances to activating video recording through voice instructions.
The Oakley Meta HSTN glasses are powered by Qualcomm’s Snapdragon AR1 Gen 1 Platform, a chipset designed particularly for AI-powered wearables. In keeping with Qualcomm, its chip is what makes lots of the glasses’ options like voice-activated photograph seize, video streaming, real-time translation, and AI-powered scene recognition doable, with out compromising battery life or design.
How A lot Will Oakley Meta HSTN Price?
Preorders for a limited-edition Oakley Meta HSTN will start on July 11, priced at USD $499. The broader assortment will comply with later in the summertime, beginning at USD $399. Preliminary availability will cowl the U.S., Canada, the UK, Eire, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark, with deliberate enlargement to Mexico, India, and the UAE later in 2025.
The product will debut at a number of sporting occasions, together with Fanatics Fest (June 20–22) and UFC Worldwide Struggle Week (June 25–27), as a part of a worldwide marketing campaign that includes Group Oakley athletes akin to Kylian Mbappé, Patrick Mahomes, Gabriel Medina, and J.R. Smith.
Ray-Ban proved the idea, however Oakley is scaling it, and this newest launch helps solidify Meta’s place on the entrance of the pack within the AI sensible glasses race.
Picture / video credit score: Oakley | Meta
Sam is the Founder and Managing Editor of Auganix. With a background in analysis and report writing, he has been overlaying XR trade information for the previous seven years.
