Most Distinction Launches ‘Lumos XR’ Platform for XR Advertising and marketing

November 27 2024 – Maximum Contrast, a artistic tech company specializing in AI, prolonged actuality (XR), 3D, and expertise design for manufacturers, has not too long ago introduced the launch of ‘Lumos XR,’ a brand new XR platform designed to revolutionize how manufacturers and customers join within the advertising and retail panorama.

That includes superior gesture-based interactions, voice activation, and gaze monitoring, Lumos XR introduces immersive, touchless expertise to firms and types trying to have interaction prospects in new methods, based on Most Distinction.

By scanning a QR code, customers will be transported into branded 3D worlds which can be interactive, customized, and immediately accessible. The corporate acknowledged that these worlds provide seamless cross-device experiences that make XR “sensible and scalable for companies of any measurement.”

Lumos XR brings collectively a collection of superior applied sciences to assist improve interactivity and engagement. At its core is ‘4D Laservision,’ a head and gaze monitoring system that analyzes real-time spatial and temporal information. This enables digital worlds to adapt dynamically to the place a consumer focuses, making a extra seamless and intuitive expertise.

Lumos XR’s ‘4D Laservision’ makes use of a webcam or smartphone digicam to trace gaze and head actions. You possibly can see the mouse cursor stays stationary within the above clip and it’s consumer gaze that guides the choice course of.

Including to this, ‘NeuralMax,’ the platform’s voice-activated AI assistant, engages customers in pure, conversational dialogue, serving to to make interactions extra fluid and immersive.

Lastly, for manufacturers trying to embody a touchless expertise into the client journey, Most Distinction’s ‘Telekinetic XR’ offers gesture monitoring that permits customers to manage and work together with content material by means of easy hand actions, eliminating the necessity for bodily contact and altering the way in which by which customers can have interaction with branded worlds.

‘Telekinetic XR’ makes use of gesture monitoring to permit customers to work together with experiences utilizing simply their arms.

Moreover, cross-device performance helps to make sure that the experiences stay easy and steady, permitting customers to transition from one gadget to a different, based on the corporate..

Adam Woodhouse, CEO and CCO of Most Distinction, expressed the corporate’s imaginative and prescient: “Lumos XR is about pushing the boundaries of what’s attainable in model engagement. We’ve created a platform that not solely embraces cutting-edge expertise but in addition redefines how manufacturers can kind genuine, lasting connections with their audiences and nonetheless put their consumer’s privateness first.”

As a part of its progress technique, Most Distinction is at the moment in search of Sequence A funding and strategic partnerships. The corporate acknowledged that it goals to scale Lumos XR’s capabilities and develop its attain, and is inviting traders and types to affix in its efforts to assist form the way forward for interactive advertising and retail.

For extra data on Most Distinction and its Lumos XR platform, and to view interactive demos of the corporate’s expertise, click here.

Picture / video credit score: Most Distinction / Auganix

Sam is the Founder and Managing Editor of Auganix. With a background in analysis and report writing, he has been masking XR trade information for the previous seven years.