Touchstone Analysis Unveils Complete Examine Outcomes on Gen Z Views In the direction of Generative Synthetic Intelligence

Touchstone Research Unveils Comprehensive Study Results on Gen Z Perspectives Towards Generative Artificial Intelligence


Touchstone Analysis Unveils Complete Examine Outcomes on Gen Z Views In the direction of Generative Synthetic Intelligence

In a groundbreaking research carried out in Might 2023, Touchstone Analysis explores the notice, utilization, and societal implications of Generative Synthetic Intelligence (Gen AI) amongst Gen Z college students.

NEW HAVEN, Conn., September 6, 2023 Pioneering market analysis and shopper insights agency, Touchstone Analysis, has immediately launched key findings from its complete research specializing in how Gen Z college students understand the emergent and divisive area of Generative Synthetic Intelligence (Gen AI). This well timed research surveyed 931 college students, spanning from center college to school, to seize a nuanced view of the know-how that’s dramatically reshaping our world.

As a part of the agency’s dedication to understanding the far-reaching implications of quickly advancing applied sciences, Touchstone Analysis launched the survey, titled “Generative AI Via the Eyes of Gen Z,” in Might 2023.

Damaged into three teams, the research included center schoolers (grades 6-8), excessive schoolers (grades 9-12), and full- and part-time school college students (between the ages of 18 and 24). Sampling an equal variety of women and men and consultant proportions of assorted ethnic teams, as outlined by the U.S. Census Bureau.  The research thought-about a number of components, together with college students’ consciousness and utilization of Generative AI instruments, what exactly they had been utilizing the know-how for (creativity, leisure, assist with college work, and so on.), how they felt about Generative AI, whether or not they thought it will have a optimistic or unfavourable impression on humanity, and the way it may benefit and hurt society.

“There is no such thing as a doubt that Generative AI has taken the world by storm over the previous yr,” mentioned Touchstone Analysis’s Chief Government Officer Aaron Burch.  “Understanding the viewpoints of Gen Z isn’t just a analysis aim; it’s a societal crucial. As the primary era to develop up with these quickly evolving applied sciences at their fingertips, their insights are a useful information to our collective digital future.”

For an in-depth take a look at our groundbreaking findings, in addition to a compelling infographic that brings the info to life, go to Generative AI Through the Eyes of Gen Z.

About Touchstone Analysis

Touchstone Analysis is a technology-driven market analysis and shopper insights firm dedicated to delivering cutting-edge insights to the world’s main manufacturers, entrepreneurs, and companies. With specialised experience spanning throughout varied sectors—together with youth and household, media and leisure, know-how, consumer expertise, toys and video games, shopper packaged items, meals and beverage, attire, retail, digital and augmented actuality, and Generative Synthetic Intelligence (Gen AI)—we delight ourselves on driving innovation in market  analysis.

Media Contact:

Aaron Burch, CEO

Touchstone Analysis


[email protected]


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